The 25 Best Plastic Surgery Ads in 2026

Top 25 Plastic Surgery Ads Examples in 2026

This guide shows you the best ads plastic surgery ads in 2026 for small to mid-sized clinics, built for Meta (Facebook and Instagram), Google Search, and YouTube, with the detail you need to actually deploy them.

Every Ad example includes Best For, Funnel Stage, Targeting, Hook, Copy, Creative Direction, CTA, and a compliance-safe note, plus a short “why it works” so you can launch faster.

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What the best plastic surgery ads do differently in 2026

High-performing plastic surgery ads follow a predictable rhythm:

1) Recognition: a common life moment or concern the patient relates to
2) Reassurance: surgeon-led clarity, not hype
3) Process: “here’s how it works” (consult, candidacy, plan, recovery)
4) Low-pressure next step: request availability, candidacy check, checklist, pricing guide

This works because cosmetic patients often loop through curiosity, hesitation, comparison, and delay. Your job is to break the loop by making the decision feel safe and navigable.

The 25 Ad Angles for Surgeons Comparison Table

Use this table to pick the right ad angle based on where the patient is in the decision process. Each ad below sells one rung of the ladder (low friction, mid friction, or high intent).

#	Ad angle (name)	Best for	Funnel stage	Ladder rung	Primary platform
1	Meet Your Surgeon First (Trust Anchor)	Premium trust	Consideration → Booking	Mid	Meta, YouTube
2	See the Clinic Before You Book (Walkthrough)	Show-up rate	Consideration → Booking	Mid	YouTube, Meta
3	Why Patients Choose Us (Reviews Proof)	Remarketing conversion	Consideration → Booking	Mid	Meta, Display
4	Get a Second Opinion	Comparison shoppers	Booking	High	Search, Retargeting
5	Realistic Planning Over Promises	Differentiation	Consideration → Booking	Mid	Meta, YouTube
6	Consultation Step by Step	Reduce hesitation	Consideration	Mid	Meta
7	3 Things to Know Before Surgery	Top-of-funnel trust	Awareness → Consideration	Mid	YouTube, Meta
8	Breast Lift vs Implants	High intent comparisons	Consideration → Booking	High	Search
9	Recovery Time Planning	Downtime objection	Consideration	Mid	Meta
10	Not Sure What You Need (Start Here)	Early-stage leads	Awareness → Lead	Low	Meta
11	Subtle, Natural Goals	Fear of “overdone”	Consideration	Mid	Meta, Search
12	Pricing and Financing Options	Budget-fit leads	Consideration → Booking	Low	Meta, Search
13	Lipo is Contouring, Not Weight Loss	Better-fit candidates	Awareness → Lead	Mid	Meta
14	Rhinoplasty + Breathing Concerns	Higher quality rhino	Awareness → Consideration	Mid	Shorts, Search
15	Mommy Makeover Planning	Family markets	Awareness → Lead	Mid	Meta
16	60 Second Candidate Check	Low CPL lead gen	Awareness → Lead	Low	Meta Lead Form
17	Consultation Checklist (Free)	Planners	Awareness → Nurture	Low	Meta, Display
18	What Impacts Cost (Guide)	Reduce sticker shock	Awareness → Nurture	Low	Meta, Google
19	Not Ready for Surgery (Non-surgical)	Pipeline feeder	Awareness → Booking	Mid	Meta, Search
20	I Did This for Me (Patient Story)	Warm conversion	Consideration → Booking	Mid	Reels, Meta
21	Plastic Surgery Consult in [City]	Always-on bookings	Booking	High	Search
22	[Procedure] Consult in [City]	Best efficiency	Booking	High	Search
23	Plastic Surgeon Near Me	Calls + maps	Booking	High	Search, Local
24	Openings This Week	Fast closes	Booking	High	Retargeting
25	New Patient Consults Available	Final close	Booking	High	Retargeting

The 25 best plastic surgery clinic ad examples that work in 2026

1) Meet Your Surgeon First: The Trust Anchor Ad

In competitive markets, the fastest way to increase consultation bookings is to reduce perceived risk. This ad works because it puts the surgeon and the consultation process front and center, which builds trust before a patient ever clicks.

Platform: Facebook, YouTube
Best for: Competitive markets, premium clinics, higher-ticket procedures
Funnel stage: Consideration into booking
Targeting: Warm retargeting (site visitors, video viewers, engagers) plus local cold tests (broad radius, Advantage audiences, exclude recent converters)
Hook: Meet your surgeon before you decide.
Copy: Choosing surgery is personal. See our approach, how consultations work, and what a safe plan looks like, so you can decide with clarity and zero pressure.
Creative direction: Surgeon on camera (15–45 seconds), real clinic b-roll (reception, consult room, team), subtitles, calm tone, clean lighting, minimal graphics. Keep the first 2 seconds strong: “Here’s how a consultation works.”
CTA: Learn More, Book Consultation
Compliance-safe note: Keep it informational and process-focused. Avoid guarantees, “perfect” results language, and outcome promises.
Why it works in 2026: Patients are skeptical of glossy transformation ads. A surgeon-led message with a clear process reduces uncertainty and makes booking feel safe and professional.

2) See the Clinic Before You Book: Walkthrough Video Ad

This ad is designed to remove friction, not create hype. When prospects can preview the environment and understand what happens next, they book more consultations and show up at a higher rate.

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Platform: YouTube, Facebook
Best for: Improving lead-to-booked consult conversion and consultation show-up rate
Funnel stage: Consideration into booking
Targeting: Warm audiences (site visitors, form openers, video viewers, Instagram/Facebook engagers)
Hook: See the clinic before you come in.
Copy: A quick walkthrough so you know exactly what to expect, from check-in to consultation. Private, professional, and zero pressure.
Creative direction: 20–45 second walkthrough video with steady camera, natural lighting, captions, and real clinic footage (front desk, waiting area, consult room). Add simple on-screen labels like “Check-in,” “Consultation,” “Next steps.” Keep patient privacy protected and avoid showing any paperwork or screens.
CTA: Learn More, Request Availability
Compliance-safe note: Avoid charts, patient names, medical records, and identifiable patients. Keep claims process-based, not outcome-based.
Why it works in 2026: The hidden objection is emotional: “Will this be awkward or salesy?” Familiarity lowers anxiety, which increases bookings and dramatically improves show rate.

3) “Why Patients Choose Us”: Reviews and Social Proof Ad

Plastic surgery prospects rarely need more inspiration. They need more certainty. This ad turns warm traffic into booked consultations by showing credible, local proof focused on professionalism and the consultation experience.

Platform: Google Display, Facebook
Best for: Warm traffic conversion, remarketing, improving booking rate
Funnel stage: Consideration into booking
Targeting: Website visitors, form openers, engaged video viewers, high-intent page visitors (pricing, procedure pages, consult page)
Hook: Why patients choose [Clinic Name]
Copy: Choosing a clinic should feel clear and safe. See what local patients say about the consultation experience, professionalism, and support throughout the process.
Creative direction: Carousel or static tiles with 3–5 short review excerpts (blur names if needed), star rating graphic, clinic interior photo, surgeon headshot. Add a small “What patients mention most” section: “Professional consult,” “Clear plan,” “Supportive team,” “Private experience.” Keep it clean and premium.
CTA: Read Reviews, Book Consultation
Compliance-safe note: Respect privacy. Avoid medical claims, exaggerated outcome statements, or sensitive “before/after” framing. Keep testimonials focused on the experience and process.
Why it works in 2026: Social proof closes the gap between “interested” and “I trust you.” Reviews that highlight the process and professionalism reduce perceived risk and move warm leads to booking.

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4) Get a Second Opinion: High Intent Booking Ad

This is one of the highest-converting angles in plastic surgery because it captures patients at the decision point. They already want the procedure. They just want to feel confident about who they choose.

Platform: Google Search, Facebook remarketing
Best for: Patients comparing surgeons, almost-ready leads, higher-ticket procedures
Funnel stage: Booking
Targeting: Google Search keywords like “second opinion plastic surgeon,” “[procedure] second opinion,” “best surgeon for [procedure] near me” (use cautiously), plus Meta retargeting (site visitors, procedure page visitors, form openers)
Hook: Want a second opinion before you decide?
Copy: Get a surgeon-led consultation focused on candidacy, realistic planning, and the questions you should be asking before you commit. Clear next steps, no pressure.
Creative direction: Calm, premium visuals: surgeon reviewing notes, consult room b-roll, subtle on-screen text such as “Candidacy,” “Options,” “Recovery planning,” “Next steps.” Keep graphics minimal and trust-forward.
CTA: Book Consultation
Compliance-safe note: Do not criticize other providers or imply they are unsafe. Keep messaging focused on your process and patient decision-making.
Why it works in 2026: Comparison shoppers want structure and safety, not hype. “Second opinion” frames your clinic as professional and trustworthy while creating a clear reason to book now.

5) Realistic Planning Over Perfect Promises: Differentiation Ad

In markets full of loud “transformation” marketing, this ad wins by doing the opposite. It positions your clinic as the calm, credible option for patients who want thoughtful guidance and a professional plan.

Platform: Facebook, YouTube
Best for: Standing out in hype-heavy markets, premium positioning, improving lead quality
Funnel stage: Consideration into booking
Targeting: Warm audiences (site visitors, video viewers, engagers) plus custom intent procedure viewers (YouTube/Google intent audiences and Meta engagement-based retargeting)
Hook: Realistic planning beats perfect promises.
Copy: Our consultation process is built around candidacy, proportion, safety, and realistic expectations, so you can understand your options and decide confidently, without pressure.
Creative direction: Surgeon speaking to camera (20–60 seconds), calm lighting, clean background, minimal graphics. Overlay 3–4 keywords like “Candidacy,” “Safety,” “Proportion,” “Recovery plan.” Keep tone professional and reassuring, not salesy.
CTA: Request Availability
Compliance-safe note: Avoid implying competitors are unsafe or unethical. Do not promise outcomes. Keep the message focused on your planning process and patient education.
Why it works in 2026: It signals maturity and credibility, which attracts higher-quality consultations and filters out impulse leads looking for unrealistic promises.

6) What Happens in a Consultation: Step by Step Transparency Ad

This is a conversion ad disguised as reassurance. It works because it answers the question most prospects never say out loud: “What actually happens if I book?”

Platform: Facebook (driving to a landing page), Instagram (optional)
Best for: Reducing hesitation, improving consultation show-up rate, increasing booking confidence
Funnel stage: Consideration
Targeting: Warm retargeting (site visitors, procedure page visitors, form openers, engaged video viewers)
Hook: Your consultation, step by step.
Copy: Most people hesitate because they do not know what to expect. Here is exactly how the consultation works, how planning happens, and what the next step looks like if you decide to move forward.
Creative direction: Clean 3-step graphic or short video with on-screen steps: Consult → Plan → Scheduling. Add “what to bring” micro bullets like: “Goals and questions,” “Medical history,” “Timeline and recovery considerations.” Keep visuals premium and simple, no dramatic imagery.
CTA: Learn More
Compliance-safe note: Be accurate about what is included in the consultation. Avoid implying guaranteed outcomes or universal timelines.
Why it works in 2026: The unknown is scarier than the price. When the process is clear, booking feels safer and patients are more likely to commit and show up.

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7) 3 Things to Know Before Surgery: Surgeon Education Video Ad

This is your best “trust builder” for cold audiences. It pre-qualifies prospects by replacing fear and confusion with clear, surgeon-led expectations, which makes later retargeting convert at a lower cost.

Platform: YouTube In-Stream, Facebook video (also works on Instagram Reels with a shorter cut)
Best for: Top-of-funnel trust, lowering anxiety, pre-qualifying higher-quality consults
Funnel stage: Awareness into consideration
Targeting: Local targeting plus custom intent audiences (procedure keywords, “plastic surgery consultation,” “rhinoplasty,” “tummy tuck,” “breast augmentation,” etc.)
Hook: Before you book a procedure, watch this.
Copy: A short surgeon-led overview of how consultations work, what candidacy actually means, and what recovery planning typically includes, so you can make a confident decision.
Creative direction: Surgeon on camera for 45–90 seconds with captions. Structure it as “3 things” with simple on-screen text: 1) Consultation and goals 2) Candidacy and options 3) Recovery planning and timeline. Keep pacing calm, visuals clean, and avoid dramatic music. Add brief clinic b-roll between points.
CTA: Learn More
Compliance-safe note: No promises, no guaranteed outcomes, no “perfect results” language. Keep it informational and process-focused.
Why it works in 2026: Education builds trust and filters out impulse leads. It also warms audiences efficiently, making Meta and YouTube retargeting cheaper and improving booked-consult conversion rates.

8) Breast Lift vs Implants: Comparison Keyword Ad

Comparison shoppers are usually high intent and close to booking. This ad works because it meets the searcher where they are: deciding between two options and looking for a professional recommendation.

Platform: Google Search, Facebook (retargeting or local cold tests)
Best for: Breast procedure leads searching comparison terms, higher-quality consult requests
Funnel stage: Consideration into booking
Targeting: Google Search keywords like “breast lift vs implants,” “breast lift or augmentation,” “lift vs augmentation cost,” plus local modifiers; on Facebook, retarget visitors who viewed breast procedure pages
Hook: Lift vs augmentation? Get clarity in one visit.
Copy: Different goals call for different approaches. In a surgeon-led consultation, we will review options, trade-offs, and what is realistic for your body, so you can choose confidently and plan your next step.
Creative direction: For Google Search, keep headlines tightly aligned to the keyword (Lift vs Implants, Breast Lift Consultation, Surgeon-Led Planning). For Facebook, use a clean comparison graphic with two columns: “Lift” and “Implants,” with neutral “best for” bullet points (no outcome promises). Keep tone “goals first,” not salesy.
CTA: Request Consultation
Compliance-safe note: Keep it evaluation-based and individualized. Avoid universal claims like “implants are better” or guaranteed results.
Why it works in 2026: Comparison keywords signal readiness and intent, and they’re often cheaper than broad “plastic surgeon” terms. Matching the decision mindset boosts conversion and lead quality.

9) Recovery Time and Downtime Planning: Objection Handling Ad

For many plastic surgery prospects, the biggest barrier is not price, it is logistics. This ad converts because it reframes recovery as something that can be planned calmly and professionally.

Platform: Facebook, Instagram
Best for: Patients hesitating due to downtime, childcare/work scheduling concerns, “I can’t disappear for weeks” objections
Funnel stage: Consideration
Targeting: Broad local tests (age and gender aligned to procedure) plus warm retargeting (procedure page visitors, form openers, engaged video viewers)
Hook: Worried about recovery time?
Copy: Downtime is part of planning. We will walk through what recovery typically involves, how to prepare, and what a realistic timeline can look like for your situation, so you can decide confidently.
Creative direction: Simple “what to expect” visual with calendar icons and clean typography. Options: (1) 3-panel graphic: “Consult → Plan → Recovery prep,” or (2) short surgeon video explaining recovery planning in 20–30 seconds. Keep the tone calm and practical, not scary.
CTA: Learn More
Compliance-safe note: Avoid universal recovery timelines or guarantees. Use language like “typically,” “varies,” and “based on your procedure and plan.”
Why it works in 2026: Recovery uncertainty is one of the top conversion blockers. Addressing it directly reduces anxiety, improves booked consult rate, and increases show-up rate because patients feel prepared.

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10) Not Sure Which Procedure You Need: Start Here Ad

This is your best “entry point” ad for cold audiences. It converts because it removes the pressure to self-diagnose and positions the consultation as a simple clarity step.

Platform: Facebook, Instagram
Best for: Cold traffic conversion, early-stage prospects, lowering cost per lead
Funnel stage: Awareness into lead (or awareness into booking, depending on your CTA and landing page)
Targeting: Broad local radius, Advantage audiences, exclude recent converters; optionally split by age/gender based on your primary procedures
Hook: Not sure what procedure fits? Start here.
Copy: You do not need to know the exact procedure name. You need a clear conversation and a realistic plan. Request a private consultation and we will walk through goals, options, and next steps without pressure.
Creative direction: Clean consultation imagery (surgeon speaking with patient, clinic interior), neutral tone, simple overlay text like “Start with clarity” and “Private consultation.” Keep it premium and calm.
CTA: Book Consultation, Learn More
Compliance-safe note: Avoid over-certainty like “one visit answers everything.” Keep language individualized: “discuss options,” “clarify candidacy,” “plan next steps.”
Why it works in 2026: It captures people earlier in the decision cycle, before they name the procedure, which often lowers CPL and feeds your retargeting pipeline with higher-quality warm audiences.

11) Subtle, Natural Goals: “Not Overdone” Positioning Ad

This ad is built for the most common cosmetic fear: looking “done.” It works because it signals restraint and professionalism, which attracts higher-quality consultation requests.

Platform: Facebook, Google Search
Best for: Patients worried about unnatural results, premium positioning, improving lead quality
Funnel stage: Consideration
Targeting: Warm retargeting (procedure page visitors, video viewers, form openers) plus local cold tests (broad radius, Advantage audiences). On Google, include intent terms like “natural looking [procedure]” and “[procedure] subtle results” where appropriate.
Hook: Prefer subtle, natural goals?
Copy: Many patients want refined, proportional changes, not a dramatic look. A surgeon-led consultation helps align expectations, discuss options, and plan an approach that fits your features and comfort level.
Creative direction: Minimal, elegant visuals with a premium feel. Options: (1) surgeon talking head with calm delivery, (2) clean typography over clinic b-roll, (3) simple “goals-first” graphic with keywords like “Proportion,” “Balance,” “Planning.” Avoid zooming on “flaws.”
CTA: Learn More
Compliance-safe note: Frame “natural” as a goal, not a guarantee. Avoid promising specific outcomes or using shaming language.
Why it works in 2026: It communicates restraint and taste, which filters out impulse leads and attracts better-fit candidates who value planning and professionalism.

12) Pricing and Financing Options: Pre Qualification Guide Ad

This ad improves lead quality by answering the question patients are already thinking, without turning your brand into a discount shop. It also reduces ghosting because prospects know what to expect before they book.

Platform: Facebook, Google (Search and/or Display)
Best for: Better lead quality, fewer ghosts, improving consultation booking rate from warm traffic
Funnel stage: Consideration into booking (via guide download and follow-up)
Targeting: Warm audiences (procedure page visitors, form openers, engaged video viewers) plus high-intent searchers on Google (“[procedure] cost,” “[procedure] financing,” “plastic surgery payment plans”)
Hook: Procedure pricing and financing options.
Copy: Get a clear overview of typical cost ranges, what affects pricing, and financing options available, so you can plan with confidence before you book a consultation.
Creative direction: Clean PDF mockup or “guide cover” graphic with simple icons (calculator, calendar, checkmark). Keep it premium and informational. Add a small sub-line like “Includes cost factors and planning checklist.”
CTA: Get Guide
Compliance-safe note: Avoid misleading “from” pricing or guarantees. Use ranges carefully and include disclaimers that pricing varies by patient, procedure, and plan.
Why it works in 2026: Transparency builds trust and pre-qualifies budget-fit patients. That improves booked consult rate, reduces no-shows, and lowers wasted follow-up time.

13) Liposuction for Contouring, Not Weight Loss: Expectation Setting Ad

This ad filters your pipeline in a good way. It attracts realistic candidates and quietly repels leads looking for a “quick fix,” which improves consultation quality and conversion rates.

Platform: Facebook, Instagram
Best for: Attracting realistic candidates, reducing bad-fit leads, improving body contouring lead quality
Funnel stage: Awareness into lead (or awareness into consideration if driving to a lipo landing page)
Targeting: Broad local 25–55 (test separate ad sets by gender and age bands), exclude recent converters
Hook: Liposuction is a contouring tool, not weight loss.
Copy: If you are exploring body contouring, the first step is clarity. A consultation helps explain candidacy, realistic expectations, and what recovery planning typically looks like, so you can decide with confidence.
Creative direction: Surgeon-led explainer video (20–45 seconds) with captions and calm pacing. Use tasteful, premium visuals: clinic b-roll, simple outline graphics, “planning-first” tone. Avoid “scale,” “fat loss,” or aggressive body imagery.
CTA: Learn More
Compliance-safe note: Avoid weight-loss promises, shaming language, or exaggerated transformation claims. Keep messaging individualized and process-based (“may,” “typically,” “depends”).
Why it works in 2026: It protects your pipeline from mismatched expectations and raises consult quality by attracting patients who value planning, safety, and realistic outcomes.

14) Rhinoplasty Goals Plus Breathing Concerns: Dual Motivation Ad

This angle attracts higher-quality rhinoplasty consultations because it speaks to real decision-making. Many prospects are not choosing between “pretty” and “functional,” they are trying to solve both in a thoughtful way.

Platform: Facebook, YouTube Shorts, Google Search
Best for: Higher-quality rhinoplasty leads, consult requests from motivated decision-makers
Funnel stage: Awareness into consideration
Targeting: Custom intent plus local terms such as “rhinoplasty consultation,” “nose surgery consultation,” “septum questions,” “breathing through nose,” plus retargeting of rhinoplasty page visitors
Hook: Cosmetic goals plus breathing concerns? Let’s talk.
Copy: If appearance and comfort are both part of your decision, a surgeon-led consultation can clarify options, candidacy, and the right sequence of care, so you can plan confidently.
Creative direction: Surgeon on camera with calm explanation (15–30 seconds for Shorts, 30–60 seconds for YouTube/Facebook). Use minimal graphics with 3 keywords on screen: “Goals,” “Options,” “Plan.” Keep tone professional and privacy-first.
CTA: Learn More
Compliance-safe note: Do not diagnose or promise functional outcomes. Use careful language like “may,” “can help clarify,” and “based on evaluation.”
Why it works in 2026: Multi-motive patients tend to be more decisive and better qualified. This messaging feels mature and practical, which increases trust and consultation intent.

15) Mommy Makeover Planning: Post Pregnancy Consultation Ad

This ad performs because it speaks to planning, not pressure. It keeps the tone respectful and private, which is exactly what many post-pregnancy patients want when exploring options.

Platform: Facebook, Instagram
Best for: High resonance in family markets, generating qualified mommy makeover inquiries
Funnel stage: Awareness into lead (or awareness into booking with a strong landing page)
Targeting: Women 28–45 in a local radius. Start broad first, then refine using warm retargeting (engagers, site visitors) once volume builds.
Hook: You do not need to bounce back. You need a plan.
Copy: If your body changed after pregnancy and you are exploring options, a private consultation can help you understand what is realistic, what procedures may fit your goals, and how to plan safely around recovery and schedule.
Creative direction: Elegant lifestyle imagery or calm clinic visuals with simple overlay text (“Private consult,” “Realistic planning,” “No pressure”). Keep it premium, warm, and respectful. Avoid “flaw-focused” zooms or aggressive transformation messaging.
CTA: Book Consultation
Compliance-safe note: Avoid body pressure, shame, or urgency framing. Keep language supportive and individualized, with no outcome promises.
Why it works in 2026: It respects the patient and positions your clinic as thoughtful and professional, which increases trust and improves consultation conversion rates.

16) 60 Second Candidate Check: Low Friction Lead Form Ad

This is your highest-volume lead generator. It works because it feels private, quick, and low-commitment, which is perfect for cold audiences who are curious but not ready to book yet.

Platform: Facebook, Instagram (lead form)
Best for: Low CPL leads, list building, filling the retargeting pool
Funnel stage: Awareness into lead capture
Targeting: Broad local radius, Advantage audiences, exclude recent converters and booked leads; optionally segment by age/gender depending on your primary procedures
Hook: See if you are a candidate in 60 seconds.
Copy: Not sure what procedure fits your goals? Take a quick candidacy check and see what options may match. If it looks like a fit, you can request a consultation for next steps.
Creative direction: Simple checklist graphic or short motion graphic with “Private” and “Fast” messaging. Add 3–5 neutral prompts like “Goals,” “Timeline,” “Budget range,” “Recovery schedule,” “Questions for the surgeon.” Keep it clean and premium.
CTA: Take Quiz, Get Results
Compliance-safe note: Not a diagnosis or determination. Keep it educational and screening-based. Avoid implying medical certainty.
Why it works in 2026: It gives people a private first step that does not feel like a commitment, which increases opt-ins and creates more qualified warm audiences for follow-up and retargeting.

17) The Plastic Surgery Consultation Checklist: Free Lead Magnet Ad

This lead magnet attracts “planners,” which are some of the highest-quality cosmetic leads. It also makes your clinic feel professional and patient-first before the prospect ever speaks to you.

Platform: Facebook, Google Display
Best for: Building a list, attracting serious buyers, warming leads before consultation
Funnel stage: Awareness into nurture
Targeting: Cold local audiences plus warm retargeting (site visitors, video viewers, engagers, form openers). On Google Display, focus on remarketing and in-market/intent placements when possible.
Hook: The consultation checklist (free).
Copy: Download a simple checklist of questions to ask, how to evaluate a surgeon, and how to plan recovery, so you can feel confident before you book.
Creative direction: Printable PDF mockup with a clean, professional cover. Add a small sub-line like “Bring this to your consult.” Keep the design premium and minimal, not “coupon-style.”
CTA: Download
Compliance-safe note: Educational only, not medical advice. Avoid implying the checklist replaces professional evaluation.
Why it works in 2026: It attracts serious buyers and improves nurture conversion because it feels genuinely useful and non-salesy, while positioning your clinic as the safe, structured option.

18) What Impacts Cost: Pricing Factors and Financing Guide Ad

This is the “budget clarity” lead magnet that keeps your pipeline realistic. It nurtures cold traffic without attracting bargain hunters, because it focuses on planning and cost drivers, not discounts.

Platform: Facebook, Google (Search, Display, or Performance Max with a lead magnet landing page)
Best for: Filtering and nurturing budget-fit patients, reducing ghosting, improving booked consult quality
Funnel stage: Awareness into nurture
Targeting: Cold broad local audiences plus warm retargeting (procedure page visitors, pricing page visitors, form openers, engaged video viewers). On Google, also target “plastic surgery financing,” “[procedure] cost,” “payment plan” keywords where relevant.
Hook: Cost factors and financing guide.
Copy: Learn what typically affects pricing, what to plan for, and how financing works, so you can decide with clarity before you book a consultation.
Creative direction: Clean PDF cover with a premium look and minimal text. Use icons like a calculator, checklist, and calendar. Keep tone trust-forward: “plan with confidence,” “know what affects cost.”
CTA: Get Guide
Compliance-safe note: Avoid absolute pricing claims or misleading “starting at” numbers. Use ranges carefully and note that pricing varies by patient and plan.
Why it works in 2026: It reduces sticker shock and sets expectations early, which increases the likelihood that a lead actually books, shows up, and is financially qualified.

19) Not Ready for Surgery Yet: Non Surgical Gateway Ad

This ad is a smart “front door” for hesitant prospects. Non-surgical bookings create trust and familiarity, and many of these patients become future surgical consultations when timing and confidence line up.

Platform: Facebook, Instagram, Google Search
Best for: Feeding the surgical pipeline through injectables, capturing hesitant prospects, building long-term patient value
Funnel stage: Awareness into booking
Targeting: Local targeting plus custom intent around “Botox,” “filler,” “injectables,” “lip filler,” “wrinkle treatment,” and relevant procedure curiosity terms. Retarget visitors who explored surgical pages but did not convert.
Hook: Not ready for surgery? Start here.
Copy: Explore non-surgical options with a professional plan and subtle goals. Book a consultation or appointment and we will recommend what fits your timeline and comfort level.
Creative direction: Minimal, clinic-forward aesthetic with a premium vibe. Options: (1) short provider talking head, (2) clean typography over clinic b-roll, (3) simple “subtle goals” graphic. Avoid exaggerated “anti-aging” language and avoid pushing insecurity.
CTA: Book Appointment
Compliance-safe note: Avoid words like “erase,” “reverse,” “perfect,” or guaranteed cosmetic outcomes. Keep claims conservative and individualized.
Why it works in 2026: It captures hesitant patients who would otherwise delay or go elsewhere, and it keeps your clinic top-of-mind until they are ready for a surgical consultation.

20) “I Did This for Me”: Patient Story Retargeting Ad

This is a warm-audience closer built on emotion and reassurance, not hype. It works best after someone has already visited your site or watched other content and needs “permission” to take the next step.

Platform: Instagram Reels, Facebook video
Best for: Retargeting lead conversion, improving booking rate from warm traffic
Funnel stage: Consideration into booking
Targeting: Video viewers, Instagram/Facebook engagers, website visitors, procedure page visitors, form openers (exclude booked consults)
Hook: I did this for me.
Copy: A calm patient story focused on the consultation experience, the support they felt, and how planning helped them feel confident. The goal is comfort and clarity, not dramatic transformation language.
Creative direction: 15–30 second talking head with captions, soft pacing, and tasteful clinic b-roll. Keep the storyline simple: “What I was thinking” → “How the consult felt” → “What helped me decide.” Avoid outcome claims, before/after, and exaggerated visuals.
CTA: Request Availability
Compliance-safe note: Keep it experience-focused. Avoid measurable claims, guarantees, or “results” language that implies certainty. Respect privacy and permissions for any testimonial use.
Why it works in 2026: It gives emotional permission while staying credible and compliant, which increases booking rate from warm audiences who already trust your clinic but need reassurance.

21) Plastic Surgery Consultation in [City]: Core High Intent Search Ad

This is your baseline “appointment engine” on Google. The searcher already has intent, so the goal is simple: match their query, prove credibility fast, and make booking frictionless.

Platform: Google Search
Best for: Consistent consultation bookings, always-on demand capture
Funnel stage: Booking
Targeting: Procedure + city keywords and local modifiers (for example: “plastic surgery consultation [City],” “plastic surgeon [City],” “[procedure] consultation [City]”) with location targeting and call assets during office hours
Hook: Plastic surgery consultation in [City] | Surgeon-led.
Copy: Explore options with a surgeon-led consultation. Clear process, realistic planning, supportive care. Request availability today.
Creative direction: Build a strong RSA with tightly matched headlines and full assets:

Structured snippets: Services (Rhinoplasty, Tummy Tuck, Breast, Lipo, Face)
Add call extension and location assets to increase CTR and local trust.
CTA: Book Online, Call Now
Compliance-safe note: Avoid “best” claims unless substantiated and compliant. Keep outcome language conservative and process-based.
Why it works in 2026: Searchers are already deciding. Your job is to be the clearest, safest option with the simplest booking path, and this structure increases both click quality and conversion rate.

Sitelinks: Procedures, Financing, Reviews, Consultation Process

Callouts: Private consultations, Surgeon-led planning, Clear next steps, Convenient scheduling

22) [Procedure] Consultation in [City]: Single Procedure Search Ad

This is the highest-efficiency structure for Google Ads in plastic surgery. When the keyword, ad, and landing page all say the same thing, patients feel like they found the right specialist and convert at a higher rate.

Platform: Google Search
Best for: Higher conversion rates through relevance, lowering cost per booked consultation
Funnel stage: Booking
Targeting: One ad group per procedure (for example: rhinoplasty, tummy tuck, blepharoplasty, breast augmentation/lift, liposuction). Use exact and phrase match with city/neighborhood modifiers.
Hook: [Procedure] consultation in [City] | Private, surgeon-led.
Copy: A private consultation focused on candidacy, realistic planning, and next steps. Easy booking, clear expectations, and a professional process from day one.
Creative direction: Tight alignment is the entire game:

On-page sections: consultation steps, candidacy, recovery planning, reviews, FAQs
Use full assets (sitelinks, callouts, structured snippets) tailored to that specific procedure.
CTA: Book Online, Call Now
Compliance-safe note: Keep outcome claims modest and process-based. Avoid guarantees and overly absolute language.
Why it works in 2026: Tight relevance improves Quality Score, reduces wasted clicks, and lowers cost per booked consult because the patient experience feels consistent from search to landing page.

Keyword theme: one procedure only

Ad headlines: repeat procedure + city + consult intent

Landing page H1: “[Procedure] Consultation in [City]”

23) Plastic Surgeon Near Me: Local Intent and Map Pack Capture Ad

“Near me” searches are decision searches. These prospects are usually comparing 2–3 nearby options and choosing based on proximity, reviews, and how easy it is to contact you.

Platform: Google Search, Google Local (Map Pack)
Best for: Local map visibility, call-driven bookings, high-intent consultation requests
Funnel stage: Booking
Targeting: “plastic surgeon near me,” “plastic surgery consultation near me,” plus neighborhood and city modifiers (for example: “plastic surgeon [Neighborhood]”) with strong location assets and radius targeting where appropriate
Hook: Plastic surgery consultations near [Area].
Copy: Local, private consultations with a surgeon-led process. Request availability online or call during office hours to speak with our team.
Creative direction: This campaign wins or loses in your local presence:

Add appointment/booking link and call tracking
Make sure your Local and Search campaigns share consistent messaging and location extensions.
CTA: Call, Directions, Book
Compliance-safe note: Ensure NAP consistency (name, address, phone) across site and listings. Keep licensing and provider info accurate and compliant.
Why it works in 2026: It captures people choosing based on proximity, timing, and trust, and it converts fast because the path from search to call/directions is frictionless.

Optimize Google Business Profile photos (clinic, surgeon, team, consult rooms)

Build review velocity and respond professionally

Use correct primary category and relevant secondary services

Keep services and procedure list updated

24) Consultation Openings This Week: Availability Retargeting Ad

This is your “close the loop” ad for warm traffic. It is not about urgency hype, it is about making the next step easy for people who already visited your site and simply did not act yet.

Platform: Facebook, Google (Display/YouTube retargeting or Search RLSA)
Best for: Converting warm leads quickly, recovering drop-offs, improving booking velocity
Funnel stage: Booking
Targeting: Retargeting 1–7 day visitors, form openers, pricing/procedure page visitors, engaged video viewers (exclude booked consults and recent converters)
Hook: Consultation openings this week.
Copy: We have a limited number of new patient consultation times available this week. If you are exploring options, request availability and we will confirm next steps.
Creative direction: Clean calendar graphic or “availability” tile with premium clinic visuals and simple typography. Keep it calm and professional. Optional add-on: “Private consult” or “Surgeon-led process” as a small trust line.
CTA: Request Availability
Compliance-safe note: Only use scarcity if it is true. Avoid exaggerated urgency or pressure language.
Why it works in 2026: Warm leads often need a small reason to act now. This gives them a clear, low-friction prompt to book without turning your brand into a discount or hype message.

25) New Patient Consultations Available: Final Close Retargeting Ad

This is your simplest and most consistent closing ad for warm audiences. It works best when someone already knows your clinic and just needs a clear, professional next step.

Platform: Facebook, Google (Display/YouTube retargeting or Search RLSA)
Best for: Hot leads, remarketing, converting high-intent visitors into booked consultations
Funnel stage: Booking
Targeting: Website visitors, procedure page visitors, leads not booked, engaged video viewers, form openers (exclude booked consults and recent converters)
Hook: New patient consultations available.
Copy: If you are ready to explore options privately and professionally, request availability for a consultation. We will discuss goals, candidacy, and next steps clearly, so you can decide with confidence.
Creative direction: Clean availability graphic with premium clinic visuals. Include surgeon headshot for trust and a subtle “surgeon-led consultation” line. Keep typography simple and calm. Avoid busy designs or “sales” aesthetics.
CTA: Request Availability
Compliance-safe note: Be accurate about availability, pricing language (if used), and procedures offered. Avoid any guaranteed outcome statements.
Why it works in 2026: It is direct, calm, and consult-focused. For warm prospects, reducing friction beats adding persuasion.

How to Turn These 25 Ads Into a Comprehensive Plastic Surgery Campaign

Use the three-layer system competitive clinics rely on

• Layer 1 (cold): candidacy checks, checklists, “not sure what I need,” life-stage recognition
• Layer 2 (warm): surgeon intro, consult steps, clinic walkthrough, reviews, recovery planning
• Layer 3 (hot): availability, second opinion, near me search capture, procedure plus city search

Retargeting windows that match decision speed

• 1–7 days: availability plus second opinion plus book consult
• 8–30 days: reviews plus surgeon trust plus consult walkthrough
• 31–180 days: checklist plus pricing guide plus education video

The metric that matters most

Do not optimize for leads. Optimize for cost per booked consult and show rate. Many clinics win CPL and lose revenue because leads are low intent.

The offer ladder that scales in 2026

Most clinics try to sell “Book now” to everyone. Better approach:

• Low friction (cold): candidacy check, consultation checklist, pricing and financing guide
• Mid friction (warm): surgeon intro video, clinic walkthrough, consult steps, recovery planning
• High intent (hot): request availability, book consult, second opinion

Each ad below is designed to sell one rung of the ladder.

Match the platform to the patient’s mindset

Plastic surgery Meta ads win when the patient recognizes themselves without feeling judged. A life moment hook creates attention, a reassurance line builds safety, and a low-pressure offer makes action feel easy. Meta is where you build familiarity and preference, especially for premium clinics that want fewer price-only leads.

Plastic surgery Google Ads win when the patient is already searching with intent. The job is not persuasion, it is precision. Tight keyword relevance creates better click quality, strong assets increase CTR, and a frictionless booking path converts search demand into consultations.

Plastic surgery PPC becomes scalable when you treat each click differently. Cold traffic needs education and calm credibility. Warm traffic needs proof and process. Hot traffic needs speed and simplicity. When you run one generic “Book Now” message to everyone, you pay more for lower-quality leads.

And while SEO is not “an ad,” it functions like the best ad channel over time because it shows up exactly when the patient is actively comparing options.

Why plastic surgery Meta ads outperform generic “clinic ads”

Generic plastic surgery ads talk about procedures. High-performing ads talk about decisions.

Meta works when your creative and copy do three things:

1) Normalize the decision (privacy-first, no pressure)
2) Reduce perceived risk (surgeon-led planning, clear process, realistic expectations)
3) Offer a simple next step (candidate check, checklist, request availability)

The win is not hype. The win is comfort. When patients feel understood and safe, they take the next step. That is why ads like Meet the Surgeon, Clinic Walkthrough, and Consultation Step-by-Step consistently lift booked consult rate.

The simplest way to deploy this guide

If you want a clean rollout plan:

• Start with Google Ads for immediate bookings (Core city consult + Single procedure campaigns)
• Add Meta retargeting (Reviews + Surgeon + Walkthrough + Availability)
• Then add Meta cold (Candidate check + Checklist + Planning angles)
• Build local SEO pages for the same procedures you buy traffic for, so your best ad messaging becomes your best rankings over time

In practice, plastic surgery Meta ads create preference, plastic surgery Google Ads capture demand, plastic surgery PPC scales the pipeline, and plastic surgery local SEO compounds the results.

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