It depends on the channel. Paid ads can bring patient inquiries within days; SEO, condition content, and reputation compound over three to six months into a durable, lower-cost pipeline. We usually run both — quick wins now, lasting growth building underneath — and report progress every month so you always see what’s working.

Industry guidance puts healthcare marketing at roughly 7–10% of revenue, more in competitive markets or growth phases. The right number also depends on your mix of insurance-based medical dermatology and higher-margin cash-pay cosmetic procedures. Rather than quote a figure that doesn’t fit your practice, we start with a free marketing audit and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Compliance is built into how we work. We configure analytics and tracking for healthcare privacy so no protected health information (PHI) ever lands in your reporting, sign a Business Associate Agreement (BAA) where one is required, keep cosmetic before-and-after ads inside Meta’s personal-attributes and health-claim rules, and never make outcome guarantees. Medical dermatology marketing has to protect patient privacy, not treat it as an afterthought.

Completely. Your website, content, ad accounts, Google Business Profile, and the authority we build all live in your name and stay with you. We never hold your marketing hostage.

By what actually matters: qualified inquiries and booked appointments — not vanity traffic. We track rankings, ad performance, Map Pack visibility, calls, and form fills, then tie every number back to real new patients in plain-English monthly reports.

It depends on your goals and timeline. SEO and local search build a durable, lower-cost pipeline for medical dermatology; Google and Meta ads bring cosmetic inquiries fast; reviews on RealSelf and Healthgrades and a strong website convert the patients already considering you. For most practices the answer is a mix — we recommend the channels that fit your market, not a one-size package.

Dermatology spans two worlds: insurance-based medical care (acne, eczema, skin cancer) and cash-pay cosmetic procedures (Botox, fillers, laser). It’s a high-trust (YMYL) niche where Google and ad platforms weigh clinical credibility (E-E-A-T), HIPAA compliance, and cosmetic ad rules heavily. Marketing has to earn trust on medical care, handle before-and-after imagery inside platform rules, and skip the hype generic agencies lean on — while still meeting patients exactly where they search.

Both. We market the practice as a brand and each dermatologist individually — provider pages, RealSelf and Healthgrades profiles, and campaigns — so a multi-location group captures demand for every provider and a solo dermatologist builds the personal reputation that fills a calendar.

Ideally before you need the patients. Ads can fill gaps quickly, but SEO, content, and reputation take a few months to compound — so starting early means the pipeline is there when you want the calendar full. Opening, relocating, adding a provider, launching cosmetic services, or leaning on referrals you don’t control are all signals it’s time to build demand you own.

Yes. Stethon Digital Marketing is a dermatology marketing agency, and Stethon Digital Marketing specializes in healthcare marketing — not a generalist firm learning your niche on your dime. A dermatology marketing agency is a marketing company that plans and runs SEO, advertising, and reputation specifically for medical and cosmetic dermatology practices. Every channel — SEO, paid ads, local, website, reputation, and the directories that matter like RealSelf, Healthgrades, and Zocdoc — is built around how dermatology patients search and choose care and how Google evaluates YMYL healthcare content. Whether you’re a general dermatologist, a cosmetic derm practice, a Mohs surgery group, or a multi-location group, you get a partner who already understands E-E-A-T, HIPAA-aware analytics, and the patient journey.