Physical Therapy Marketing Agency

It depends on the channel. Paid ads can bring patient inquiries within days; SEO, content, and reputation compound over three to six months into a durable, lower-cost pipeline. We usually run both — quick wins now, lasting growth building underneath — and report progress every month so you always see what’s working.

Industry guidance puts healthcare marketing at roughly 7–10% of revenue, more in competitive markets or growth phases. It also depends on your model — an insurance-based clinic and a cash-based PT practice attract patients differently, so the channel mix shifts. Rather than quote a number that doesn’t fit your clinic, we start with a free marketing audit and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Compliance is built into how we work. We configure analytics and tracking for healthcare privacy — no patient PHI in your reporting — keep ad campaigns within platform healthcare rules, and never make outcome guarantees about recovery. Marketing physical therapy has to be handled with care, not as an afterthought.

Completely. Your website, content, ad accounts, Google Business Profile, and the authority we build all live in your name and stay with you. We never hold your marketing hostage.

By what actually matters: qualified inquiries and booked appointments — not vanity traffic. We track rankings, ad performance, Map Pack visibility, calls, and form fills, then tie every number back to real new patients in plain-English monthly reports.

It depends on your goals and timeline. SEO and local search build a durable, lower-cost pipeline; Google and Meta ads bring patient inquiries fast; reviews and a strong website convert the people already considering you. For most clinics the answer is a mix — we recommend the channels that fit your market, not a one-size package.

Your patients are in pain and high-consideration, and physical therapy is a high-trust (YMYL) healthcare niche where Google and ad platforms weigh clinical credibility (E-E-A-T), compliance, and accuracy heavily. Marketing has to earn trust, protect privacy, and skip the hype generic agencies lean on — while still meeting patients exactly where they search.

Both. We market the clinic as a brand and each therapist individually — provider pages, profiles, and campaigns — so a multi-location PT group captures demand for every specialty and a solo therapist builds the personal reputation that fills a schedule.

Ideally before you need the patients. Ads can fill gaps quickly, but SEO, content, and reputation take a few months to compound — so starting early means the pipeline is there when you want the schedule full. Opening, relocating, adding therapists, or leaning on physician referrals you don’t control are all signals it’s time to build demand you own.

Yes — Stethon Digital Marketing is a physical therapy marketing agency that specializes in PT clinics and rehabilitation practices, not a generalist firm learning your niche on your dime. Physical therapy treats back and neck pain, sports injuries, and post-operative recovery, and our whole approach is built around exactly that. Every channel — SEO, paid ads, local, website, and Google Business Profile and Healthgrades reputation — is built around how physical therapy patients search and choose care and how Google evaluates YMYL healthcare content. Whether you’re a solo physical therapist, a board-certified sports specialist (SCS), a pelvic floor PT practice, or a multi-location group, you get a partner who already understands E-E-A-T, HIPAA-aware analytics, and the patient journey.