Yes — when they’re run for physical therapy specifically. Most people aren’t searching for a physical therapist on Facebook, so paid social works differently from Google: it introduces your practice to local people, builds trust over a few touches, and captures the ones ready to book. With the right audiences, outcome-focused creative, and tasteful retargeting, Facebook and Instagram become a steady source of new patient inquiries — not just likes.

Two numbers matter: your ad budget (paid to Meta) and our management fee. The numbers to watch are cost per lead (CPL) and the truer one, cost per booked patient (CPA) — plus CPM and CTR as efficiency signals. Both vary by city, audience, and creative. A common starting point is a monthly budget you’re comfortable testing with, run lean enough to read the data. We start with a free Meta ads plan and a clear, fixed monthly proposal — no long lock-ins, no surprises.

This is the part most agencies skip. A raw default Meta Pixel on a PT booking flow can send protected health information into Meta — a real risk. We configure a no-PHI Pixel and a server-side Conversions API with hashed events, strip identifiers and diagnoses from URLs and audience names, and upload customer lists hashed. You measure booked appointments compliantly — the mechanism, not just a “HIPAA-compliant” badge.

Health and medical advertising falls under Meta’s Special Ad Category, which intentionally limits how you can target — narrower age and gender options, a wider minimum location radius, and restrictions on detailed and lookalike targeting. Run physical therapy ads like e-commerce and you get restricted or waste budget. We declare the category correctly and build the audience strategy within those limits, so your campaigns run clean instead of getting throttled.

Meta’s health review flags copy that promises a guaranteed cure or a specific medical outcome — “Eliminate your back pain in one visit” or “Guaranteed to fix your knee” reads as an unsupported medical claim, and gets disapproved. We write policy-safe creative from draft one: speaking to the practice and the help offered rather than promising an outcome, with no exaggerated claims. Fewer disapprovals means more uptime and less budget stuck in review.

They’re complementary, not either/or. Google captures people already searching for a physical therapist — high intent, ready to book. Meta reaches people before they search, builds awareness, and retargets warm prospects on Facebook and Instagram — lower intent, but far larger reach and lower cost per impression. Most growing practices run Google for capture and Meta for demand generation and retargeting, while a strong Google Business Profile and Healthgrades presence catches the patients who research a provider before they book. We run both ad channels and can advise where your budget works hardest.

Meta ads are fast to launch: once creative clears review, ads can start delivering and generate inquiries within the first days. The first few weeks are a learning period — we feed the Pixel clean conversion data, test creative, and let delivery settle — so cost per lead typically improves over the first one to three months. Lead volume depends on your market, budget, and offer, so we won’t promise a fixed number; we’ll set an honest, ranged expectation up front.

Yes, you own everything. Campaigns run inside your own Meta Business Manager — the Pixel, audiences, and creative stay your property, so if we ever part ways you keep the asset you paid to build. And we respect territorial exclusivity: we won’t run competing physical therapy practices against you in the same market.

Yes. Because Meta serves Facebook and Instagram from one ad-buying surface, your campaigns can run across the Instagram feed, Reels, and Stories alongside Facebook — we choose placements by where your audience actually engages and where booked-consult cost is lowest. Reels-native video in particular is a strong, scroll-stopping format for reaching active adults and athletes seeking physical therapy — and as paid social experts, we treat Instagram ads as a core channel, not an afterthought.

Yes — Stethon Digital Marketing is a physical therapy meta ads agency and Facebook ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-social managers for physical therapy and sports-rehab practices, we run the Facebook ads, Instagram ads, Lead Ads, and retargeting that fill your schedule. Every physical therapy Meta ads campaign is built around how PT patients scroll and how Meta’s health Special Ad Category works. Whether you’re a physical therapist, PT clinic, sports-medicine PT, orthopedic PT, or multi-location group, you get a specialist healthcare team that already understands the HIPAA-safe Meta Pixel, the Conversions API, and the patient journey.