Yes — when they’re run for home care specifically. Most adult children aren’t searching for an agency on Facebook or comparing listings on Caring.com yet, so paid social works differently from Google: it introduces your agency to local families, builds trust over a few touches, and captures the ones ready to book. With the right audiences, reassuring creative, and tasteful retargeting, Facebook and Instagram become a steady source of new care inquiries — not just likes.

Two numbers matter: your ad budget (paid to Meta) and our management fee. The numbers to watch are cost per lead (CPL) and the truer one, cost per booked care assessment (CPA) — plus CPM and CTR as efficiency signals. Both vary by city, audience, and creative. A common starting point is a monthly budget you’re comfortable testing with, run lean enough to read the data. Because the lead may pay privately, through long-term care insurance, or via VA Aid & Attendance, the value of a booked care assessment can be high — which is what makes the math work. We start with a free Meta ads plan and a clear, fixed monthly proposal — no long lock-ins, no surprises.

This is the part most agencies skip. A raw default Meta Pixel on a home-care inquiry flow can send protected health information into Meta — a real risk. We configure a no-PHI Pixel and a server-side Conversions API with hashed events, strip identifiers and diagnoses from URLs and audience names, and upload customer lists hashed. You measure booked care assessments compliantly — the mechanism, not just a “HIPAA-compliant” badge.

Health and medical advertising falls under Meta’s Special Ad Category, which intentionally limits how you can target — narrower age and gender options, a wider minimum location radius, and restrictions on detailed and lookalike targeting. Run home-care ads like e-commerce and you get restricted or waste budget. We declare the category correctly and build the audience strategy within those limits, so your campaigns run clean instead of getting throttled.

Meta restricts copy that implies it knows a personal attribute — “Is your parent living with dementia?” or “Struggling to care for a loved one?” reads as asserting the viewer’s health condition, and gets disapproved. We write policy-safe creative from draft one: speaking to the agency and the help offered rather than labeling the viewer, with no exploitative fear or crisis-baiting. Fewer disapprovals means more uptime and less budget stuck in review.

They’re complementary, not either/or. Google captures families already searching for in-home care — high intent, ready to book. Meta reaches families before they search, builds awareness, and retargets warm prospects on Facebook and Instagram — lower intent, but far larger reach and lower cost per impression. Most growing agencies run Google for capture and Meta for demand generation and retargeting. We run both and can advise where your budget works hardest.

Meta ads are fast to launch: once creative clears review, ads can start delivering and generate inquiries within the first days. The first few weeks are a learning period — we feed the Pixel clean conversion data, test creative, and let delivery settle — so cost per lead typically improves over the first one to three months. Lead volume depends on your market, budget, and offer, so we won’t promise a fixed number; we’ll set an honest, ranged expectation up front.

Yes, you own everything. Campaigns run inside your own Meta Business Manager — the Pixel, audiences, and creative stay your property, so if we ever part ways you keep the asset you paid to build. And we respect territorial exclusivity: we won’t run competing home care agencies against you in the same market.

Yes. Because Meta serves Facebook and Instagram from one ad-buying surface, your campaigns can run across the Instagram feed, Reels, and Stories alongside Facebook — we choose placements by where your audience actually engages and where booked-assessment cost is lowest. Reels-native video in particular is a strong, scroll-stopping format for reaching adult children researching care for a parent.

Yes. Stethon Digital Marketing is a home care Meta ads agency that specializes in healthcare marketing — not a generalist agency learning your niche on your dime. Home care is non-medical and skilled in-home support — caregivers, certified nursing assistants (CNAs), and home health aides (HHAs), with registered nurses (RNs) overseeing skilled-nursing visits — delivered to a client in their own home, and that’s the field we advertise for. As dedicated paid-social managers for home care and home health agencies, we run the Facebook ads, Instagram ads, Lead Ads, and retargeting that fill your calendar. Every home care Meta ads campaign is built around how adult children researching care scroll and how Meta’s health Special Ad Category works. Whether you’re a home care agency, home health agency, in-home senior care provider, or multi-location franchise, you get a specialist healthcare team that already understands the HIPAA-safe Meta Pixel, the Conversions API, and the family’s care journey.