Home Care PPC Services

Unlike SEO, paid search is fast: once campaigns are approved, your ads appear at the top of search the same day and can generate calls from families within the first week. The first few weeks are a learning period — we gather conversion data, prune wasted spend, and let Smart Bidding settle — so cost per lead typically improves over the first one to three months as the account matures.

Two numbers matter: your ad budget (paid to Google) and our management fee. Cost-per-click in home care varies widely by city and keyword and tends to run higher than average because competition for families is heavy. A common starting point is a media budget you’re comfortable testing with, plus disciplined negative keywords so you’re not paying for the wrong clicks. We start with a free PPC plan and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Yes — home care and home health agencies can advertise on Google, and health is a sensitive category with real ad-policy rules. We keep PHI out of pixels, audiences, and reporting, follow Google’s health and personalized-ads policies, and avoid the sensitive-audience remarketing that gets accounts flagged. Compliance is built into how we run the account, not an afterthought.

Home care sits under Google’s health-advertising policies, which means closer review and tighter rules on how you can word and target ads. We handle eligibility checks up front, write policy-safe ad copy, and structure targeting to stay within the rules — so your campaigns get approved and stay live, instead of getting disapproved or suspended. You also keep full ownership of the ad account.

We set up HIPAA-aware conversion tracking and call tracking with CRM integration before launch, so every phone call and form fill is attributed to the keyword and campaign that drove it — without putting PHI into the ad platform. You get plain-English monthly reports tying spend to booked assessments and cost per lead, not vanity clicks.

They solve different problems. PPC puts you at the top of search instantly and gives you a controllable, predictable lead pipeline — ideal when you need care starts now or are opening, expanding a service area, or adding caregivers. SEO compounds over months and lowers cost per lead long term. Most agencies run paid search for speed while SEO builds the lower-cost, durable channel underneath it.

It can be — even on a modest budget. Google Ads for home care works because paid search reaches families with high intent at the exact moment they’re looking for care for a parent. The key for a small or single-office agency is tight geo-targeting, disciplined negative keywords, and Local Services Ads where they fit — matched to how the family pays, whether that’s private pay, long-term care insurance, or VA Aid & Attendance — so you’re not competing head-on with big franchises for every click. We start with a free audit so you see realistic cost per lead before committing.

Yes, where the agency qualifies. Local Services Ads place you above the standard search ads on a pay-per-lead basis with a Google Screened or Google Guaranteed badge — high trust for local home care and senior care. Eligibility depends on your category, license verification, and background checks; we handle the application, verification, and lead disputes so you only pay for valid inquiries.

Google has far more search volume, so it’s usually the primary channel. Microsoft/Bing typically has lower cost per click and skews toward an older, often family-caregiver demographic — which can be a cheaper way to reach adult children researching care. For most agencies the answer isn’t either/or: we lead with Google for volume and layer in Microsoft Advertising to stretch budget and lower blended cost per lead.

Yes — Stethon Digital Marketing is a home care PPC agency and Google Ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-search managers for home care and home health agencies, our campaign management runs the high-intent Search, Performance Max, and Local Services Ads that fill your care schedule. Every home care Google Ads campaign is built around how families search for care and how Google’s health-advertising policy works. Whether you’re an in-home senior care, companion care, skilled home health, or multi-location agency, you get a specialist healthcare-PPC team that already understands HIPAA-safe conversion tracking, Quality Score, and the family decision journey.