Unlike SEO, paid search is fast: once campaigns are approved, your ads appear at the top of search the same day and can generate calls within the first week. The first few weeks are a learning period — we gather conversion data, prune wasted spend, and let Smart Bidding settle — so cost per lead typically improves over the first one to three months as the account matures.

Two numbers matter: your ad budget (paid to Google) and our management fee. Cost-per-click in orthotics varies widely by city and keyword — device, prosthetic-limb, and prosthetics terms can run higher because the patient value, often a physician-referred and insurance-covered fitting, is high. A common starting point is a media budget you’re comfortable testing with, plus disciplined negative keywords so you’re not paying for the wrong clicks. We start with a free PPC plan and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Yes — orthotists, prosthetists, and O&P clinics can advertise on Google, but healthcare carries real ad-policy rules and HIPAA obligations. We keep PHI out of pixels, audiences, and reporting, follow Google’s health and personalized-ads policies, and avoid the remarketing that gets healthcare accounts flagged. Compliance is built into how we run the account, not an afterthought.

Orthotics advertising falls under Google’s health-ad policy, which means advertiser identity verification and policy-safe ad review. We handle health-category verification up front, write policy-safe ad copy, and structure targeting to stay within the rules — so your campaigns get approved and stay live, instead of getting disapproved or suspended. You also keep full ownership of the ad account.

We set up HIPAA-aware conversion tracking and call tracking with CRM integration before launch, so every phone call and form fill is attributed to the keyword and campaign that drove it — without putting PHI into the ad platform. You get plain-English monthly reports tying spend to booked fittings and cost per lead, not vanity clicks.

They solve different problems. PPC puts you at the top of search instantly and gives you a controllable, predictable lead pipeline — ideal when you need fittings now or are opening, relocating, or adding clinicians. SEO compounds over months and lowers cost per lead long term. Most practices run paid search for speed while SEO builds the lower-cost, durable channel underneath it.

It can be — even on a modest budget. Google Ads for orthotists works because paid search reaches people with high intent at the exact moment they’re looking for a device. The key for a solo or small practice is tight geo-targeting, disciplined negative keywords, and Local Services Ads where they fit, so you’re not competing head-on with big O&P groups for every click. We start with a free audit so you see realistic cost per lead before committing.

Yes, where the practice qualifies. Local Services Ads place you above the standard search ads on a pay-per-lead basis with a Google Screened or Google Guaranteed badge — high trust for local orthotics and O&P care. Eligibility depends on your category, license verification, and background checks; we handle the application, verification, and lead disputes so you only pay for valid inquiries.

Google has far more search volume, so it’s usually the primary channel. Microsoft/Bing typically has lower cost per click and skews toward an older, often insured demographic — a strong fit for orthotics and diabetic-foot patients on Medicare. For most practices the answer isn’t either/or: we lead with Google for volume and layer in Microsoft Advertising to stretch budget and lower blended cost per lead.

Yes — Stethon Digital Marketing is an orthotics PPC and Google Ads agency, and a healthcare PPC company that specializes in healthcare marketing — not a generalist agency learning your niche on your dime. As dedicated paid-search managers for orthotics and prosthetics practices, our campaign management runs the high-intent Search, Performance Max, and Local Services Ads that fill your fitting calendar, often alongside an optimized Google Business Profile. Every orthotics Google Ads campaign is built around how O&P patients search and how Google’s health-ad policy works. Whether you’re an orthotist, prosthetist, pedorthist, or O&P group, you get a specialist healthcare-PPC team that already understands HIPAA-safe conversion tracking, Quality Score, and the patient journey.