Dental PPC Services

Unlike SEO, paid search is fast: once campaigns are approved, your ads appear at the top of search the same day and can generate calls within the first week. The first few weeks are a learning period — we gather conversion data, prune wasted spend, and let Smart Bidding settle — so cost per lead typically improves over the first one to three months as the account matures.

Two numbers matter: your ad budget (paid to Google) and our management fee. Cost-per-click in dental varies widely by city and procedure and tends to run higher than average because competition is heavy — high-value treatments like implants and Invisalign draw the steepest bids. A common starting point is a media budget you’re comfortable testing with, plus disciplined negative keywords so you’re not paying for the wrong clicks — and landing pages that surface new-patient offers and financing like CareCredit, since that’s what converts an expensive implant or Invisalign click into a booking. We start with a free PPC plan and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Yes — dentists, orthodontists, and dental groups can advertise on Google, and dental isn’t a restricted category the way some health verticals are. Still, HIPAA applies to patient data: we keep PHI out of pixels, audiences, and reporting, follow Google’s health and personalized-ads policies, and run privacy-safe remarketing. Compliance is built into how we run the account, not an afterthought.

Dental isn’t one of Google’s restricted health categories, so approval is usually straightforward — but healthcare ads still face review, and sloppy copy or tracking can trip a disapproval. We complete advertiser identity and business verification up front, write policy-safe ad copy, and structure targeting to stay within the rules — so your campaigns get approved and stay live, instead of getting disapproved or suspended. You also keep full ownership of the ad account.

We set up HIPAA-aware conversion tracking and call tracking with CRM integration before launch, so every phone call and form fill is attributed to the keyword and campaign that drove it — without putting PHI into the ad platform. You get plain-English monthly reports tying spend to booked appointments and cost per lead, not vanity clicks.

They solve different problems. PPC puts you at the top of search instantly and gives you a controllable, predictable lead pipeline — ideal when you need appointments now or are opening, relocating, or adding operatories and providers. SEO compounds over months and lowers cost per lead long term. Most practices run paid search for speed while SEO builds the lower-cost, durable channel underneath it.

It can be — even on a modest budget. Google Ads for a single dentist works because paid search reaches people with high intent at the exact moment they’re looking for care. The key for a solo or small practice is tight geo-targeting, disciplined negative keywords, and Local Services Ads where they fit, so you’re not competing head-on with big dental groups and DSOs for every click. We start with a free audit so you see realistic cost per lead before committing.

Yes, where the practice qualifies. Local Services Ads place you above the standard search ads on a pay-per-lead basis with a Google Screened or Google Guaranteed badge — high trust for local dental practices. Eligibility depends on your category, license verification, and background checks; we handle the application, verification, and lead disputes so you only pay for valid inquiries.

Google has far more search volume, so it’s usually the primary channel. Microsoft/Bing typically has lower cost per click and skews toward an older, often insured demographic — which can be a cheaper way to reach certain dental audiences, especially for implants and dentures. For most practices the answer isn’t either/or: we lead with Google for volume and layer in Microsoft Advertising to stretch budget and lower blended cost per lead.

Yes — Stethon Digital Marketing is a dental PPC agency and Google Ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-search managers for dental practices, our campaign management runs the high-intent Search, Performance Max, and Local Services Ads that fill your calendar. Every dental Google Ads campaign is built around how dental patients search and how Google’s healthcare ad policy works. Whether you’re a general dentist, cosmetic dentist, orthodontist, oral surgeon, or multi-location dental group, you get a specialist healthcare-PPC team that already understands HIPAA-safe conversion tracking, Quality Score, and the patient journey.