Addiction Treatment PPC Services

Unlike SEO, paid search is fast — but there’s a rehab-specific catch: you can’t run any Google Ads until LegitScript certification clears, which we start on day one. Once that’s in place and campaigns are approved, your ads appear at the top of search the same day and can generate calls within the first week. The first few weeks are a learning period — we gather conversion data, prune wasted spend, and let Smart Bidding settle — so cost per lead typically improves over the first one to three months as the account matures.

Two numbers matter: your ad budget (paid to Google) and our management fee. Cost-per-click in addiction treatment is among the highest in all of healthcare — rehab keywords are some of the most expensive on Google because competition and client value are both extreme. A common starting point is a media budget you’re comfortable testing with, plus disciplined negative keywords so you’re not paying for the wrong clicks. We start with a free PPC plan and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Yes — addiction treatment centers can advertise on Google, but only after LegitScript certification, because rehab is a restricted category with real rules. Beyond that gate, we keep PHI out of pixels, audiences, and reporting, follow Google’s health and personalized-ads policies, and avoid the sensitive-audience remarketing that gets accounts flagged. Compliance is built into how we run the account, not an afterthought.

Yes — this is non-negotiable. Addiction treatment is a Google-restricted category, and Google will not run any rehab or detox ads without active LegitScript certification. No certification means your account literally cannot advertise. We manage the entire LegitScript application, documentation, and renewal, then write policy-safe ad copy and structure targeting to stay within the rules — so your campaigns get approved and stay live, instead of getting locked out, disapproved, or suspended. You also keep full ownership of the ad account.

We set up HIPAA-aware conversion tracking and call tracking with CRM integration before launch, so every phone call and form fill is attributed to the keyword and campaign that drove it — without putting PHI into the ad platform. You get plain-English monthly reports tying spend to confirmed admissions and cost per lead, not vanity clicks.

They solve different problems. PPC puts you at the top of search instantly and gives you a controllable, predictable admissions pipeline — ideal when you need to fill beds now or are opening, relocating, or adding a level of care. SEO compounds over months and lowers cost per lead long term. Most facilities run paid search for speed while SEO builds the lower-cost, durable channel underneath it.

It can be — but rehab CPCs are high, so discipline matters more here than in almost any other vertical. Google Ads for rehab works because paid search reaches people with high intent at the exact moment they’re looking for treatment. The key for a small or single-location facility is tight geo-targeting, disciplined negative keywords, and a sharp focus on your strongest level of care, so you’re not competing head-on with national treatment networks for every click. We start with a free audit so you see realistic cost per lead before committing.

Where the category qualifies. Local Services Ads place you above the standard search ads on a pay-per-lead basis with a Google Screened or Google Guaranteed badge — high trust where it’s available for behavioral health and outpatient programs. Addiction treatment eligibility is limited and depends on your category, license verification, and background checks; we assess fit honestly, handle the application, verification, and lead disputes where it applies, and lead with high-intent Search and LegitScript-cleared campaigns where LSA isn’t available.

Google has far more search volume, so it’s usually the primary channel — and the one where LegitScript certification is mandatory. Microsoft/Bing typically has lower cost per click and skews toward an older, often insured demographic — which can be a cheaper way to reach certain treatment-seeking audiences and insured clients. For most facilities the answer isn’t either/or: we lead with Google for volume and layer in Microsoft Advertising to stretch budget and lower blended cost per lead.

Yes — Stethon Digital Marketing is a rehab PPC agency and Google Ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-search managers for addiction treatment centers, our campaign management handles LegitScript certification and runs the high-intent Search and Performance Max campaigns that fill beds. Every rehab Google Ads campaign is built around how people seeking treatment search and how Google’s restricted health-category policy works. Whether you’re a detox center, residential program, IOP/PHP, MAT provider, or multi-site treatment network, you get a specialist healthcare-PPC team that already understands LegitScript, HIPAA-safe conversion tracking, Quality Score, and the admissions journey.