Plastic Surgery PPC Services

Unlike SEO, paid search is fast: once campaigns are approved, your ads appear at the top of search the same day and can generate consultation calls within the first week. The first few weeks are a learning period — we gather conversion data, prune wasted spend, and let Smart Bidding settle — so cost per lead typically improves over the first one to three months as the account matures.

Two numbers matter: your ad budget (paid to Google) and our management fee. Cost-per-click in plastic surgery varies widely by city and procedure and runs among the highest in healthcare because competition and procedure value are both high. A common starting point is a media budget you’re comfortable testing with, plus disciplined negative keywords so you’re not paying for the wrong clicks — what matters more than raw CPC is your cost per acquisition, the real price of a booked consultation. We start with a free PPC plan and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Yes — plastic surgeons and cosmetic surgery practices can advertise on Google, but cosmetic surgery is a sensitive, restricted health category with real rules — including limits on before/after imagery and personalized-health targeting. We keep PHI out of pixels, audiences, and reporting, follow Google’s health and personalized-ads policies, and avoid the sensitive-audience remarketing that gets accounts flagged. Compliance is built into how we run the account, not an afterthought.

Plastic surgery sits in Google’s personalized-health restricted category, which means tighter review and specific rules on before/after imagery, results claims, and sensitive-audience targeting. We handle policy review up front, write policy-safe ad copy and creative, and structure targeting to stay within the rules — so your campaigns get approved and stay live, instead of getting disapproved or suspended. You also keep full ownership of the ad account.

We set up HIPAA-aware conversion tracking and call tracking with CRM integration before launch, so every phone call and form fill is attributed to the keyword and campaign that drove it — without putting PHI into the ad platform. You get plain-English monthly reports tying spend to booked consultations and cost per lead, not vanity clicks.

They solve different problems. PPC puts you at the top of search instantly and gives you a controllable, predictable lead pipeline — ideal when you need appointments now or are opening, relocating, or adding clinicians. SEO compounds over months and lowers cost per lead long term. Most practices run paid search for speed while SEO builds the lower-cost, durable channel underneath it.

It can be — even on a modest budget. Google Ads for plastic surgeons works because paid search reaches people with high intent at the exact moment they’re researching a procedure. The key for a solo or small practice is tight geo-targeting, disciplined negative keywords, and procedure-focused ad groups, so you’re not competing head-on with big aesthetic groups for every click. We start with a free audit so you see realistic cost per lead before committing.

Where the practice qualifies. Local Services Ads place you above the standard search ads on a pay-per-lead basis with a Google Screened or Google Guaranteed badge — high trust for local cosmetic and aesthetic surgery. Eligibility depends on your category, license verification, and background checks; we handle the application, verification, and lead disputes so you only pay for valid inquiries.

Google has far more search volume, so it’s usually the primary channel. Microsoft/Bing typically has lower cost per click and skews toward an older, higher-income demographic — which can be a cheaper way to reach certain cosmetic-surgery audiences. For most practices the answer isn’t either/or: we lead with Google for volume and layer in Microsoft Advertising to stretch budget and lower blended cost per lead.

Yes. Stethon Digital Marketing is a plastic surgery PPC and Google Ads agency. Stethon Digital Marketing specializes in healthcare marketing — a focused PPC company for cosmetic and aesthetic practices, not a generalist agency learning your niche on your dime. As dedicated paid-search managers for cosmetic and aesthetic surgery practices, our campaign management runs the high-intent Search, Performance Max, and Local Services Ads that fill your consultation calendar. Every plastic surgery Google Ads campaign is built around how aesthetic patients search and how Google’s personalized-health policy and before/after ad rules work. Whether you’re a plastic surgeon, cosmetic surgeon, facial plastic surgeon, or multi-surgeon group, you get a specialist healthcare-PPC team that already understands HIPAA-safe conversion tracking, Quality Score, and the patient journey.