Unlike SEO, paid search is fast: once campaigns are approved, your ads appear at the top of search the same day and can generate consultation calls within the first week. The first few weeks are a learning period — we gather conversion data, prune wasted spend, and let Smart Bidding settle — so cost per consult typically improves over the first one to three months as the account matures.

Two numbers matter: your ad budget (paid to Google) and our management fee. Cost-per-click in orthodontics varies widely by city and keyword — Invisalign and “braces” terms tend to run higher than average because competition is heavy. A common starting point is a media budget you’re comfortable testing with, plus disciplined negative keywords so you’re not paying for the wrong clicks — and ad copy that leads with the free consultation, financing, and payment plans patients actually search on. We start with a free PPC plan and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Yes — orthodontists and dental specialty practices can advertise on Google, but healthcare advertising still has real rules. We keep PHI out of pixels, audiences, and reporting, follow Google’s health and personalized-ads policies, and avoid the remarketing setups that get healthcare accounts flagged. Compliance is built into how we run the account, not an afterthought.

Orthodontics is a healthcare category, which means tighter ad review and health-advertiser verification — though, unlike telehealth or treatment-center advertising, it doesn’t require LegitScript certification. We handle advertiser verification up front, write policy-safe ad copy, and structure targeting to stay within the rules — so your campaigns get approved and stay live, instead of getting disapproved or suspended. You also keep full ownership of the ad account.

We set up HIPAA-aware conversion tracking and call tracking with CRM integration before launch, so every phone call and form fill is attributed to the keyword and campaign that drove it — without putting PHI into the ad platform. You get plain-English monthly reports tying spend to booked consultations and cost per lead, not vanity clicks.

They solve different problems. PPC puts you at the top of search instantly and gives you a controllable, predictable consult pipeline — ideal when you need starts now or are opening, relocating, or adding an associate. SEO compounds over months and lowers cost per lead long term. Most practices run paid search for speed while SEO builds the lower-cost, durable channel underneath it.

It can be — even on a modest budget. Google Ads for orthodontists works because paid search reaches people with high intent at the exact moment they’re looking for braces or Invisalign. The key for a solo or small practice is tight geo-targeting, disciplined negative keywords, and Local Services Ads where they fit, so you’re not competing head-on with big DSO-backed groups for every click. We start with a free audit so you see realistic cost per consult before committing.

Yes, where the practice qualifies. Local Services Ads place you above the standard search ads on a pay-per-lead basis with a Google Screened or Google Guaranteed badge — high trust for local orthodontic practices. Eligibility depends on your category, license verification, and background checks; we handle the application, verification, and lead disputes so you only pay for valid inquiries.

Google has far more search volume, so it’s usually the primary channel. Microsoft/Bing typically has lower cost per click and skews toward an older, often insured demographic — which can be a cheaper way to reach adult-orthodontics shoppers and parents researching braces. For most practices the answer isn’t either/or: we lead with Google for volume and layer in Microsoft Advertising to stretch budget and lower blended cost per lead.

Yes — Stethon Digital Marketing is an orthodontic PPC agency and Google Ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-search managers for orthodontic and dental specialty practices, our campaign management runs the high-intent Search, Performance Max, and Local Services Ads that fill your chair. Every orthodontic Google Ads campaign is built around how braces and Invisalign patients search and how Google’s healthcare-ad policy works. Whether you’re a solo orthodontist, an Invisalign provider, a clear-aligner practice, or a multi-location group, you get a specialist healthcare-PPC team that already understands HIPAA-safe conversion tracking, Quality Score, and the patient journey.