Plastic Surgery Marketing Agency
Marketing for plastic surgeons, cosmetic surgeons & aesthetic practices
Our plastic surgery marketing agency grows your practice across SEO, social media marketing, and PPC.
More visibility. More qualified inquiries. More booked consultations.
- Local SEO & Google Map Pack rankings
- Google Ads & Meta ads that convert
- HIPAA-aware tracking & attribution
- Booking-optimized website & reviews
Fill out the form for your free marketing audit.
Get Your Free Marketing Audit
Why it’s different
Plastic Surgery Marketing Isn’t Like Other Marketing
Your future patients are high-consideration cosmetic buyers, careful and comparing — they research procedures, study before/after galleries, weigh CareCredit and financing, read reviews, and judge your credibility in seconds before they ever book a consultation. Generic marketing ignores all of that. As a healthcare-only marketing company, we know plastic surgery marketing has to earn trust, respect Google and Meta cosmetic-imagery ad policies, stay HIPAA-aware, and meet people exactly where they’re already searching.
75%
of searchers never scroll past the first page of Google. If your practice isn’t there, you’re effectively invisible. (Industry search data.)
46%
of all Google searches are looking for something local — like a plastic surgeon nearby. Local visibility is where patients are won. (Google / HubSpot.)
53%
of all trackable website traffic comes from organic search — the largest, most durable source of new patients you can build. (BrightEdge.)
The best surgical results in town don’t matter if no one can find your practice.
Our marketing services
Everything Your Plastic Surgery Practice Needs to Grow
No generic agency playbook. Every campaign is built around how cosmetic surgery patients actually research for — and choose — a surgeon.
Plastic Surgery SEO
Rank for “plastic surgeon near me” and the procedures you perform — through on-page SEO, NAP citations, and schema markup that build the organic visibility and Map Pack presence to fill your consultation calendar without paying per click.
Plastic Surgery PPC
Pay-per-click campaigns that put your practice in front of people actively searching for a procedure — managed for a low cost per lead, with qualified inquiries and booked consultations from day one.
Generative Engine Optimization
Get found and cited inside ChatGPT, Gemini, Perplexity, and Google’s AI Overviews — the AI answers where patients research care before they ever click.
Plastic Surgery Meta Ads
Facebook and Instagram campaigns that build procedure awareness within Meta’s cosmetic-imagery ad policies — and retarget the people who visited but didn’t book a consultation yet.
Plastic Surgery Website Design
A fast, mobile, consultation-optimized website with before/after galleries that turns visitors into booked consultations — HIPAA-aware and built to convert.
Reputation Management
More and better reviews on the profiles that matter — RealSelf, Google Business Profile, Healthgrades, and Vitals — the social proof a high-trust, high-cost cosmetic decision depends on.
Built for healthcare
The Marketing Depth Generic Agencies Skip
This is where generic agencies fall short. Marketing a plastic surgery practice takes compliance, surgical credibility, cosmetic-imagery ad-policy fluency, and multi-channel depth most agencies never touch. We work in exactly that layer.
Our framework
Get Found, Build Trust, Convert
Three phases, one outcome: more booked consultations. Every channel we run — search, ads, local, reputation — maps to one of these stages, so nothing we do is busywork.
PHASE 1
Get Found
SEO, the Google Map Pack, and paid search put your practice in front of the people actively researching a procedure right now — the moment they decide to book a consultation.
PHASE 2
Build Trust
A credible website, before/after galleries, surgical content, and a strong review profile reassure a careful, high-consideration patient that you’re the safe, right choice for their procedure.
PHASE 3
Convert
Consultation-ready pages, retargeting, and qualified-inquiry tracking turn quiet visits into booked consultations — and show you exactly which channels did it.
See exactly where your practice is losing patients right now — across search, ads, and your website.
Who & what we market
The Audiences & Conditions We Market
We don’t run one generic campaign. We market the full range of procedures you perform — across every procedure, body area, and practice type your patients are searching for — so you’re found and chosen for all of it, not just your name.
Procedures
Rhinoplasty · Breast augmentation · Tummy tuck · Facelift · Liposuction · Body contouring · Mommy makeover · Eyelid surgery — each mapped to the searches patients actually use, not generic “plastic surgeon near me” alone.
Body areas
Face · nose · breast · body · abdomen · skin & injectables · reconstructive · non-surgical — so patients searching for a specific area find the surgeon who specializes in it.
Practice types
Plastic surgeons · cosmetic surgeons · facial plastic surgeons · reconstructive surgeons · aesthetic practices · med spas with surgical affiliation · multi-location cosmetic groups — each with its own search intent and local landscape.
More from Stethon Digital Marketing
Explore more of what we do
Healthcare SEO · Paid Media · Healthcare PPC · Lead Generation
Why Stethon Digital Marketing
A Specialist Plastic Surgery Marketing Agency vs a Generic Agency
Most agencies can run generic campaigns. Very few are true plastic surgery marketing specialists who understand the compliance, surgical authority, cosmetic-imagery ad policies, and patient behavior a plastic surgery practice runs on.
Our work
Plastic Surgery Marketing, Done Right
Real strategies from a marketing firm whose experts tune everything to how patients actually research and choose a plastic surgeon — every campaign built around the practice behind it.
Multi-surgeon cosmetic group
Surgeon pages, procedure pages, local SEO, and paid campaigns built so each surgeon and procedure draws its own patients — demand a single homepage never could.
Solo plastic surgeon
Local SEO, reviews, and targeted ads that establish board-certified credentials fast and win attention for a single surgeon in a competitive cosmetic market.
Single-procedure specialist
Procedure-focused landing pages and high-intent ad targeting — for a rhinoplasty or breast surgery specialist — that capture demand across an entire metro, not just one neighborhood.
Want to see live examples for your procedures? Ask for them in your free audit.
Who it’s for
Built for the Whole Plastic Surgery Field
From solo plastic surgeons to multi-location cosmetic groups — if you transform lives, we get you found and chosen by the patients already searching for you. Stethon Digital Marketing is a plastic surgery marketing agency that specializes in healthcare marketing, so we market plastic surgeons, cosmetic surgeons, facial plastic surgeons, and reconstructive surgeons — plus aesthetic practices, med spas with surgical affiliation, and multi-location surgical groups.
Ready to turn marketing into your most reliable source of new patients?
FAQ
Plastic Surgery Marketing: Common Questions
How long before plastic surgery marketing gets results?
It depends on the channel. Paid ads can bring consultation inquiries within days; SEO, procedure content, and reputation compound over three to six months into a durable, lower-cost pipeline. We usually run both — quick wins now, lasting growth building underneath — and report progress every month so you always see what’s working.
How much should a plastic surgery practice spend on marketing?
Industry guidance puts healthcare marketing at roughly 7–10% of revenue, more in competitive cosmetic markets or growth phases. Rather than quote a number that doesn’t fit your practice, we start with a free marketing audit and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.
How do you stay HIPAA-compliant and ad-policy compliant?
Compliance is built into how we work. We configure analytics and tracking for healthcare privacy, sign a Business Associate Agreement (BAA) where one is needed, and keep patient PHI (protected health information) out of your reporting — then keep before/after imagery and ad campaigns within Google and Meta cosmetic-surgery and personal-attributes ad policies, and never make outcome guarantees. Marketing a high-stakes surgical decision has to be handled with care, not as an afterthought.
Will I own my website, content, and data?
Completely. Your website, content, before/after galleries, ad accounts, Google Business Profile, and the authority we build all live in your name and stay with you. We never hold your marketing hostage.
How do you measure marketing success?
By what actually matters: qualified inquiries and booked consultations — not vanity traffic. We track rankings, ad performance, Map Pack visibility, calls, and form fills, then tie every number back to real new patients in plain-English monthly reports.
Which plastic surgery marketing services work best?
It depends on your goals and timeline. SEO and local search build a durable, lower-cost pipeline; Google and Meta ads bring consultation inquiries fast; reviews, before/after galleries, and a strong website convert the patients already considering you. For most practices the answer is a mix — we recommend the channels that fit your market, not a one-size package.
How is plastic surgery marketing different from regular marketing?
Your patients are high-consideration and comparison-driven, and plastic surgery is a high-trust (YMYL) niche where Google and ad platforms weigh surgical credibility (E-E-A-T), compliance, and cosmetic-imagery rules heavily. Marketing has to earn trust, respect before/after ad policies, protect privacy, and skip the hype generic agencies lean on — while still meeting patients exactly where they search.
Do you market individual providers or the whole practice?
Both. We market the practice as a brand and each surgeon individually — surgeon pages, procedure pages, profiles, and campaigns — so a multi-surgeon group captures demand for every procedure and a solo surgeon builds the personal reputation that fills a consultation calendar.
When should a practice invest in marketing?
Ideally before you need the patients. Ads can fill gaps quickly, but SEO, content, and reputation take a few months to compound — so starting early means the pipeline is there when you want the consultation calendar full. Opening, relocating, adding surgeons, or leaning on referrals you don’t control are all signals it’s time to build demand you own.
Are you a plastic surgery marketing agency that specializes in plastic surgery?
Yes — Stethon Digital Marketing is a plastic surgery marketing agency that specializes in plastic surgery and cosmetic surgery practices, not a generalist agency learning your niche on your dime. We handle plastic surgery marketing end to end — SEO, paid ads, local, website, and reputation — built around how cosmetic patients research and choose a surgeon and how Google evaluates YMYL healthcare content. A board-certified plastic surgeon is a surgeon certified by the American Board of Plastic Surgery (ABPS), and marketing one well means proving exactly that authority. Whether you’re a plastic surgeon, cosmetic surgeon, facial plastic surgeon, or a multi-location cosmetic group, you get a partner who already understands surgical E-E-A-T, HIPAA-aware analytics, cosmetic-imagery ad policies, and the patient journey.
Healthcare Marketing by specialty
Ready to Grow Your Plastic Surgery Practice?
Get a free plastic surgery marketing audit. We’ll show you exactly where you’re losing patients right now — across search, ads, and your website — and what a full-funnel plan would do instead. No pressure, no jargon.