Orthotics Marketing Agency

It depends on the channel. Paid ads can bring inquiries within days; SEO, content, and reputation compound over three to six months into a durable, lower-cost pipeline. We usually run both — quick wins now, lasting growth building underneath — and report progress every month so you always see what’s working.

Industry guidance puts healthcare marketing at roughly 7–10% of revenue, more in competitive markets or growth phases. Because much O&P care is reimbursed through insurance and Medicare DME, the real question is cost per qualified inquiry, not a flat percentage. Rather than quote a number that doesn’t fit your O&P practice, we start with a free marketing audit and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Compliance is built into how we work. We sign a BAA, configure analytics and tracking for healthcare privacy — no patient PHI (protected health information) in your reporting — keep ad campaigns within platform healthcare rules, and never make outcome guarantees. Marketing a medical device service has to be handled with care, not as an afterthought.

Completely. Your website, content, ad accounts, Google Business Profile, and the authority we build all live in your name and stay with you. We never hold your marketing hostage.

By what actually matters: qualified inquiries and booked fittings — not vanity traffic. We track rankings, ad performance, Map Pack visibility, calls, and form fills, then tie every number back to real new patients in plain-English monthly reports.

It depends on your goals and timeline. SEO and local search build a durable, lower-cost pipeline; Google and Meta ads bring inquiries fast; reviews and a strong website convert the patients already considering you. For most O&P practices the answer is a mix — we recommend the channels that fit your market, not a one-size package.

Your patients are high-consideration and device-specific, and orthotics is a high-trust (YMYL) medical niche where Google and ad platforms weigh clinical credibility (E-E-A-T), compliance, and accuracy heavily. Marketing has to earn trust with real device and condition expertise, protect privacy, and skip the hype generic agencies lean on — while still meeting patients exactly at the device-and-condition searches they run.

Both. We market the practice as a brand and each clinician individually — provider pages, profiles, and campaigns — so a group practice captures demand for every device line and a solo orthotist builds the personal reputation that fills a fitting schedule.

Ideally before you need the patients. Ads can fill gaps quickly, but SEO, content, and reputation take a few months to compound — so starting early means the pipeline is there when you want the schedule full. Opening, relocating, adding clinicians, or leaning on physician referrals you don’t control are all signals it’s time to build demand you own.

Yes — Stethon Digital Marketing is an orthotics marketing agency, and the firm specializes in healthcare marketing for orthotics and prosthetics practices, not a generalist agency learning your niche on your dime. Every channel — SEO, paid ads, local, website, and reputation across Google Business Profile and Healthgrades — is built around how O&P patients search by condition and device and how Google evaluates YMYL healthcare content. Whether you’re a solo orthotist, certified prosthetist-orthotist (CPO), pedorthist, or multi-location group, you get a marketing partner who already understands E-E-A-T, HIPAA-aware analytics, and the patient journey.