Yes — when they’re run for dermatology specifically. Dermatology covers both medical care for conditions like acne, eczema, and skin cancer and cosmetic procedures like Botox, fillers, and laser treatments, and many of those patients aren’t actively searching when they first see you, so paid social works differently from Google: it introduces your practice to local people, builds trust over a few touches, and captures the ones ready to book. With the right audiences, personal-attributes-safe creative, compliant before/after, and tasteful retargeting, Facebook and Instagram become a steady source of new patient inquiries that complements your RealSelf and Healthgrades listings — not just likes.

Two numbers matter: your ad budget (paid to Meta) and our management fee. The numbers to watch are cost per lead (CPL) and the truer one, cost per booked consultation (CPA) — plus CPM and CTR as efficiency signals. Both vary by city, audience, and creative. A common starting point is a monthly budget you’re comfortable testing with, run lean enough to read the data — and because a Meta-sourced booking costs you no per-booking directory fee the way a RealSelf or Zocdoc lead can, the economics often favor owning the channel. We start with a free Meta ads plan and a clear, fixed monthly proposal — no long lock-ins, no surprises.

This is the part most agencies skip. A raw default Meta Pixel on a dermatology booking flow can send protected health information into Meta — a real risk, since skin-condition data is health data. We configure a no-PHI Pixel and a server-side Conversions API with hashed events, strip identifiers and skin-condition data from URLs and audience names, and upload customer lists hashed. You measure booked consultations compliantly — the mechanism, not just a “HIPAA-compliant” badge.

Health and medical advertising falls under Meta’s Special Ad Category, which intentionally limits how you can target — narrower age and gender options, a wider minimum location radius, and restrictions on detailed and lookalike targeting. Run dermatology ads like e-commerce and you get restricted or waste budget. We declare the category correctly and build the audience strategy within those limits, so your campaigns run clean instead of getting throttled.

Two things trip dermatology ads. First, the personal-attributes rule: “Are you embarrassed by your acne?” reads as asserting the viewer has a skin flaw, and gets disapproved. Second, Meta’s strict before/after rules: unapproved before/after imagery for cosmetic procedures gets pulled. We write policy-safe creative from draft one: outcome-focused, showing results without implying the viewer has a flaw, and compliant before/after where it’s allowed. Fewer disapprovals means more uptime and less budget stuck in review.

They’re complementary, not either/or. Google captures people already searching for a dermatologist or a specific procedure — high intent, ready to book. Meta reaches people before they search, builds awareness, and retargets warm prospects on Facebook and Instagram — lower intent, but far larger reach and lower cost per impression, which suits demand for cosmetic procedures especially well. Most growing practices run Google for capture and Meta for demand generation and retargeting. We run both and can advise where your budget works hardest.

Meta ads are fast to launch: once creative clears review, ads can start delivering and generate inquiries within the first days. The first few weeks are a learning period — we feed the Pixel clean conversion data, test creative, and let delivery settle — so cost per lead typically improves over the first one to three months. Lead volume depends on your market, budget, and offer, so we won’t promise a fixed number; we’ll set an honest, ranged expectation up front.

Yes, you own everything. Campaigns run inside your own Meta Business Manager — the Pixel, audiences, and creative stay your property, so if we ever part ways you keep the asset you paid to build. And we respect territorial exclusivity: we won’t run competing dermatology practices against you in the same market.

Yes. Because Meta serves Facebook and Instagram from one ad-buying surface, your campaigns can run across the Instagram feed, Reels, and Stories alongside Facebook — we choose placements by where your audience actually engages and where booked-consult cost is lowest. Reels-native video in particular is a strong, scroll-stopping format for reaching younger adults researching cosmetic and skincare treatments.

Yes — Stethon Digital Marketing is a dermatology Meta ads agency and Facebook ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-social managers for general, cosmetic, and medical dermatology practices, we run the Facebook ads, Instagram ads, Lead Ads, and retargeting that fill your calendar. Every dermatology Meta ads campaign is built around how skincare and cosmetic patients scroll and how Meta’s health Special Ad Category, personal-attributes rules, and before/after policy work. Whether you’re a general dermatologist, cosmetic dermatologist, Mohs surgeon, or multi-location group, you get a specialist healthcare team that already understands the HIPAA-safe Meta Pixel, the Conversions API, and the patient journey.