100+ Google Business Profile Statistics for 2026 (Healthcare GBP Benchmarks)

This benchmark report compiles Google Business Profile statistics with a healthcare focus: Google’s own completeness data, the full rating distribution across 602 healthcare profiles that Stethon Digital Marketing scanned, category composition, activity benchmarks, photo effects, and the profile-adjacent content gaps that decide whether a listing converts. Research-first reference designed to be citable, not a promise of results.

Produced by Stethon Digital Marketing (healthcare performance marketing). Coverage window: 2019 through 2026, each statistic labeled by dataset year.

US Google Business Profile Statistics (Benchmarks for 2026)
100+ Google Business Profile Statistics for Clinics in 2026
Methodology of this Google Business Profile statistics report
FAQ
What this means for your clinic

US Google Business Profile Statistics (Benchmarks for 2026)

Signal	KPI	Benchmark	Scope notes	Primary source
Completeness	More likely to be considered reputable	2.7x	Complete vs incomplete profile	Google
Completeness	More likely to visit / consider purchase	70% / 50%	Complete profile	Google
Ratings	Healthcare profiles at exactly 5.0	34.7%	602 profiles, ranking competitors	Stethon (2026)
Ratings	Healthcare profiles at 4.5+	76.0%	Same scan	Stethon (2026)
Activity	Avg profile views per month	~1,260	45,000 listings, 36 industries	BrightLocal (2019)
Photos	More direction requests / website clicks	42% / 35%	Historical Google guidance	Google
Ranking model	Google’s stated local factors	Relevance, distance, prominence	Official	Google
Content gap	MH clinic pages stating location/hours	9.2%	1,377 pages	Stethon (2026)

Quick-diagnostic Google Business Profile benchmarks. Full numerated statistics below.

How clinics use this snapshot: the profile is the most-viewed asset most practices own and the cheapest one to improve. If ranking is weak, completeness and categories feed relevance; if ranking is fine but calls are weak, ratings, photos, and listing accuracy are usually the leak.

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100+ Google Business Profile Statistics for Clinics in 2026

A) Google’s own Business Profile statistics

Quote-ready summary: Google publishes the payoff itself: a complete Business Profile is 2.7x more likely to be considered reputable, and completeness costs nothing but attention.

1. A complete Business Profile makes customers 2.7x more likely to consider a business reputable. (Google Business Profile Help)
2. Customers are 70% more likely to visit a business with a complete profile. (Google)
3. Customers are 50% more likely to consider purchasing from a business with a complete profile. (Google)
4. Google’s local results rank on three named factors: relevance, distance, and prominence. (Google)
5. Google states that review count and positive ratings can improve local ranking, tying reviews directly to prominence. (Google)
6. Verified profiles are more likely to appear in local search results than unverified ones, per Google’s guidance. (Google)
7. Google has stated businesses with photos on their profiles receive 42% more requests for directions. (Google, historical guidance)
8. The same guidance credited photos with 35% more website clicks. (Google, historical)
9. Profile performance reporting covers searches, views, calls, website clicks, direction requests, messages, and bookings, and is available only to verified profiles. (Google)
10. Google counts profile views as unique daily visitors, so repeated same-day visits are not double-counted. (Google)
11. The 2.7x, 70%, and 50% figures are Google’s own internal data; phrase them as “according to Google.” (Verification note)
12. No verifiable primary source exists for the popular “X million businesses on Google” claims; they were excluded from this report. (Verification note, 2026)

Stethon Digital Marketing commentary: completeness is the rare lever where the platform tells you the payoff in advance. Categories, services, hours, description, photos, and booking link cost a clinic an afternoon and compound on every search afterward.

B) The healthcare GBP rating distribution (602 profiles)

Quote-ready summary: the healthcare profile field is crowded at the top: 34.7% of 602 scanned profiles hold a perfect 5.0 and 76% hold 4.5 or better, so ratings are judged against a near-perfect field, not against the 5-star scale.

13. Stethon scanned 602 healthcare Google Business Profiles sampled as ranking competitors; 580 carried a public rating. (Stethon, 2026)
14. 34.7% of rated healthcare profiles (201 of 580) hold a perfect 5.0. (Stethon, 2026)
15. 19.0% (110 profiles) hold a 4.9. (Stethon, 2026)
16. 9.1% (53) hold a 4.8 and 6.6% (38) hold a 4.7. (Stethon, 2026)
17. 53.6% of all rated healthcare profiles sit at 4.9 or above. (Stethon, 2026)
18. 76.0% sit at 4.5 or above. (Stethon, 2026)
19. Only 14.8% (86 profiles) rate below 4.0. (Stethon, 2026)
20. Just 2.2% (13) sit exactly at 4.0, the old “good enough” threshold. (Stethon, 2026)
21. Only 2.1% (12) hold a flat 3.0. (Stethon, 2026)
22. Profiles between 4.1 and 4.4 total just 6.9% of the field, the thinnest band in the distribution. (Stethon, 2026; Calculated)
23. A 4.2-rated healthcare profile sits in roughly the bottom quartile of its competitive field despite looking “good” in isolation. (Stethon, 2026; derived framing)
24. More healthcare profiles hold a perfect 5.0 (201) than hold anything below 4.5 combined (139). (Stethon, 2026; Calculated)
25. The 5.0 cohort alone (34.7%) outnumbers the sub-4.0 cohort (14.8%) by 2.3x. (Calculated)
26. Because the sample is ranking competitors, the distribution skews high versus the general business population; read it as “who you compete against,” not a census. (Stethon, 2026; methodology note)
27. The top 3 map pack rating floors confirm the skew from the other direction: 4.91 average in chiropractic, 4.23 in mental health. (Stethon, 2026)
28. Rating defense is therefore precision maintenance: a small cluster of unaddressed negatives can move a profile from the crowded top tier into the visible bottom 15%. (Stethon, 2026; derived framing)

Rating band	Profiles	Share of rated healthcare profiles
Exactly 5.0	201	34.7%
4.9	110	19.0%
4.5 – 4.8	130	22.4%
4.0 – 4.4	53	9.1%
Below 4.0	86	14.8%
Total rated	580	100%

Rating distribution across 602 scanned healthcare Google Business Profiles, 580 rated (Stethon Digital Marketing, 2026).

C) Category composition of the healthcare profile field

Quote-ready summary: primary category is the strongest relevance lever a profile controls, and the scanned field shows healthcare splitting cleanly into a few dominant categories.

29. Chiropractor is the most common primary category in the scan: 233 of 602 profiles (38.7%). (Stethon, 2026)
30. “Mental health clinic” accounts for 93 profiles (15.4%) and “mental health service” for 77 (12.8%). (Stethon, 2026)
31. Combined mental health categories (clinic, service, psychiatrist, psychologist, counselors) total roughly 197 profiles, ~32.7% of the field. (Stethon, 2026; Calculated)
32. Applied behavior analysis therapist accounts for 66 profiles (11.0%). (Stethon, 2026)
33. Psychiatrist appears as primary category on just 15 profiles (2.5%) and psychologist on 6 (1.0%). (Stethon, 2026)
34. Generic “medical clinic” appears on 16 profiles (2.7%), usually a relevance-losing choice versus a specific specialty category. (Stethon, 2026)
35. Specific specialty categories outnumber the generic “medical clinic” by more than 20-to-1 among ranking competitors. (Calculated framing)
36. Category accuracy feeds the relevance factor in Google’s stated ranking model, making primary-category choice a ranking decision, not a labeling one. (Google; Stethon, 2026)

Stethon Digital Marketing commentary: the most common category mistake we audit is a specialist hiding behind a generic category. A psychiatrist listed as “medical clinic” is invisible for the exact queries that would book them; the ranking-field data shows specific categories are the norm among winners.

D) Profile activity benchmarks: views, searches, actions

Quote-ready summary: the average profile drew ~1,260 monthly views and ~59 customer actions in the largest public study, which makes the profile, not the website, the most-viewed asset most practices own.

37. The average Google Business Profile received ~1,260 views per month across 45,000 listings in 36 industries. (BrightLocal, 2019)
38. ~943 of those monthly views came from Search and ~317 from Maps. (BrightLocal, 2019)
39. Search delivers ~75% of profile views and Maps ~25%. (Calculated)
40. The average profile appeared in ~1,009 searches per month. (BrightLocal, 2019)
41. The average profile generated ~59 customer actions per month (calls, website clicks, direction requests). (BrightLocal, 2019)
42. That is a ~4.7% view-to-action rate on the average profile. (Calculated: 59/1,260)
43. These are 2019 cross-industry figures; treat them as scale anchors rather than current healthcare precision numbers. (Methodology note)
44. Google’s shift to unique-daily-visitor counting means modern view counts are not directly comparable to 2019 reporting. (Google; methodology note)

E) Completeness gaps: what healthcare practices leave empty

Quote-ready summary: the same information patients need to book is missing from both profiles and pages: fewer than 1 in 10 mental health clinic pages state their own hours or insurance participation.

45. Across 22,614 clinic pages analyzed, mental health pages average a 0.237 topic coverage score and chiropractic pages 0.447 (1.0 = complete). (Stethon, 2026)
46. Only 9.2% of mental health clinic pages clearly state location and hours; 40.5% omit them entirely. (Stethon, 2026)
47. Only 8.5% of mental health pages address insurance and payment; 45.8% omit it. (Stethon, 2026)
48. Only 15.1% of chiropractic pages clearly state location and hours despite 68.3% mentioning them in passing. (Stethon, 2026)
49. Only 6.6% of chiropractic pages fully address insurance and payment; 48.8% omit it. (Stethon, 2026)
50. Only 17.9% of mental health pages and 19.8% of chiropractic pages carry a full FAQ. (Stethon, 2026)
51. Only 8.9% of chiropractic pages and 6.0% of mental health pages fully present team credentials. (Stethon, 2026)
52. Only 0.8% of mental health pages address confidentiality, with 94.1% omitting it, in the one specialty where patients care most. (Stethon, 2026)
53. Pricing transparency is effectively absent: ~0.1% full coverage on chiropractic pages, 72.9% omitting it. (Stethon, 2026)
54. The average mental health page fully covers 1.2 topics and leaves 7.5 absent; the average chiropractic page covers 4.4 and leaves 4.6 absent. (Stethon, 2026)
55. Google’s Business Profile Help guidance confirms that fields mirroring these gaps, like hours, services, attributes, booking link, and description, are free to complete and feed relevance directly. (derived framing)
56. A practice that completes profile plus page together closes the same gap twice, once for ranking and once for conversion. (Stethon, 2026; derived framing)

Stethon Digital Marketing commentary: incompleteness is the default state of healthcare local presence. That is good news for any operator willing to do unglamorous work: in a field where 9 in 10 competitors leave hours and insurance unstated, completeness alone is differentiation.

F) What a winning healthcare profile carries: pack entry floors

Quote-ready summary: the profiles that win the map pack carry specialty-specific review loads: 295.9 average in chiropractic versus 100.6 in mental health, at rating floors of 4.91 and 4.23.

57. Top 3 map pack chiropractic profiles average 295.9 reviews across 51 US cities. (Stethon, 2026)
58. Top 3 mental health profiles average 100.6 reviews across 56 cities. (Stethon, 2026)
59. The winning-profile review ratio between the two specialties is ~2.94x. (Calculated)
60. Rating floors: 4.91 average in chiropractic and 4.23 in mental health at the top 3. (Stethon, 2026)
61. 93.8% of winning chiropractic profiles and 91.7% of winning mental health profiles link a working website. (Stethon, 2026)
62. Tier 1 entry floors: 400+ reviews (chiropractic) and 140-180 (mental health, outside the San Antonio anomaly). (Stethon, 2026)
63. Tier 3 entry floors drop to 33.0 average reviews (Richmond, chiropractic) and 2.0 (Bozeman, mental health). (Stethon, 2026)
64. The most saturated single profiles measured: 951 reviews (chiropractic, Washington DC) and 978 (mental health). (Stethon, 2026)
65. Dallas is the hardest metro for profile competition overall, in the top 10 hardest for 18 of 22 specialties. (Stethon, 2026)
66. Review velocity math: 20-25 reviews/month closes the chiropractic tier 1 floor in 16-20 months; 10-15/month closes the mental health floor in 10-15 months. (Stethon, 2026)

G) Trust, accuracy, and enforcement around the profile

Quote-ready summary: the profile is a trust surface under active enforcement: Google removed 240 million policy-violating reviews and 12 million fake profiles in one year, while 62% of consumers say incorrect information alone would make them avoid a business.

67. Google blocked or removed 240 million policy-violating reviews in 2024. (Google, 2025)
68. Google removed 12 million fake Business Profiles in the same year. (Google, 2025)
69. More than 900,000 accounts were restricted for policy abuse. (Google, 2025)
70. The FTC’s consumer review rule allows civil penalties up to $51,744 per violation, effective October 21, 2024. (FTC)
71. 62% of consumers would avoid a business after finding incorrect information about it online. (BrightLocal, 2023)
72. 23% of consumers encounter fake business listings at least monthly. (BrightLocal, 2023)
73. Nine in ten healthcare consumers say accurate listings information is key to trust and credibility. (Press Ganey, 2025)
74. 80% of healthcare consumers say online scheduling influences their provider choice, a booking-link question the profile answers directly. (Press Ganey, 2025)
75. 88% of consumers would use a business that responds to all its profile reviews versus 47% for one that does not. (BrightLocal, 2024)
76. 81% of consumers read local reviews on Google itself, making the profile the primary review surface. (BrightLocal, 2024)
77. 66% name Google among the most trusted platforms for local research; 45% name Google Maps. (BrightLocal, 2023)
78. Even among Apple-device users, 59% prefer Google Maps for researching businesses. (BrightLocal, 2023)

H) GBP math for clinic planning

Quote-ready summary: put Google’s multipliers against the field’s incompleteness and the conclusion writes itself: profile completion is the highest-return afternoon in healthcare marketing.

79. At ~1,260 monthly views and a ~4.7% action rate, one incremental action-rate point is worth ~12-13 extra patient actions per month on an average profile. (Calculated from BrightLocal, 2019)
80. Google’s 70% visit multiplier applies to completeness alone, before a single new review. (Google)
81. Photos carry their own measured lift (42% direction requests, 35% clicks) independent of reviews. (Google, historical)
82. In a field where 76% of competitors hold 4.5+, rating defense protects position; in a field where hours and insurance go unstated on 9 in 10 pages, completeness takes it. (Stethon, 2026; Calculated framing)
83. A specific primary category plus accurate secondary categories is the zero-cost relevance stack; 38.7% of ranking healthcare competitors get the primary right with “Chiropractor” alone. (Stethon, 2026)
84. The full profile stack (category, services, hours, photos, booking link, review response) addresses both ranking factors a practice can influence: relevance and prominence. (Google; derived framing)
85. Profile work compounds with page work: the same completeness data feeds the local pack, organic results, and AI answer surfaces simultaneously. (Stethon, 2026; derived framing)
86. None of it requires ad spend, which is why profile completion precedes every paid recommendation Stethon makes. (Stethon, 2026)

Stethon Digital Marketing commentary: the profile is where healthcare trust, ranking, and conversion intersect on one free surface. Complete it, photograph it, categorize it precisely, answer its reviews, and only then start paying for traffic that lands on it.

I) Where profile investment pays back: market context

Quote-ready summary: the same profile work buys different outcomes in different markets, and the 22-specialty difficulty index quantifies exactly how different.

87. Stethon’s local difficulty index covers 191 US cities across 22 healthcare specialties (1,174 data cells). (Stethon, 2026)
88. The hardest local specialties for profile competition: rehab (123.1), wellness/med spa (119.98), chiropractic (119.76). (Stethon, 2026)
89. The most open: primary care (89.66), mental health (90.63), dentist (93.06). (Stethon, 2026)
90. Orthodontics profiles outrank mental health profiles in 100% of 34 shared cities. (Stethon, 2026)
91. Denver and Chicago each sit in 17 of 22 specialty top 10 hardest lists; Austin carries the most severe average rank (3.2) among multi-specialty markets. (Stethon, 2026)
92. Tier composition across the samples runs roughly half tier 3 (51.8-52.9%), where profile completeness plus modest review velocity is often sufficient to win. (Stethon, 2026)
93. In tier 1 metros, the profile is necessary but not sufficient: the 400+ chiropractic review floor still applies on top of completeness. (Stethon, 2026)
94. On the organic track, mental health jumps from 21st (local) to 9th (organic) of 22, so behavioral health profiles are the open flank while their websites fight harder battles. (Stethon, 2026)
95. Chiropractic is hard everywhere: 3rd of 22 locally and 1st of 22 organically (122.82, Seattle benchmark). (Stethon, 2026)
96. A tier 3 profile program reaches contention in roughly 6-9 months; a tier 1 program plans 18-24 months with paid search in parallel. (Stethon, 2026)
97. The per-specialty benchmark spread (~33.4 raw points) is the widest single variable in profile ROI planning. (Calculated)
98. The per-city spread inside one specialty is wider still: 14.8x on average reviews in chiropractic and 216x in mental health. (Calculated)
99. 80% of consumers searching local businesses weekly (SOCi, 2024) is the demand constant underneath all of it. (SOCi, 2024)
100. Google reported 76% of nearby smartphone searchers visit within a day, so the profile’s job is to be the one they visit. (Google, 2016)
101. The complete stack (profile + page + reviews) is measured across three Stethon datasets totaling 191 cities, 22,614 pages, and 602 profiles. (Stethon, 2026)
102. Every figure in this report traces to a named dataset or primary source; untraceable GBP folklore was excluded by design. (Methodology note, 2026)

Methodology of this Google Business Profile statistics report

What this is: a US-focused compilation of Google Business Profile benchmarks from Stethon Digital Marketing first-party datasets (2026) and named third-party sources (2019-2025), each stat labeled by source and year.

First-party datasets: a scan of 602 healthcare Google Business Profiles (580 rated) recording primary category and rating, sampled as ranking competitors in healthcare local searches (the distribution therefore skews high versus the general population and is presented as a competitive benchmark); a 191-city map pack scan; a 22,614-page clinic content analysis. Stats labeled “(Calculated)” are arithmetic on cited values. The scan’s review-count field failed integrity checks and was excluded entirely; review-volume benchmarks come from the map pack dataset instead. Google’s completeness and photo figures are Google’s own data; the photo guidance is historical and labeled as such. Untraceable claims (business counts on Google, per-action splits) were excluded.

Sources

Stethon Digital Marketing Healthcare SEO Research 2026 (602-profile GBP scan; 191-city map pack scan; 22,614-page content analysis)
Google (Business Profile Help: complete your profile, local ranking factors; historical photos guidance; review enforcement blog, 2025; Micro-Moments 2016)
BrightLocal (GMB Insights Study 2019; Local Consumer Review Survey 2024; Discovery & Trust 2023)
Press Ganey (2025); SOCi (2024); FTC (16 CFR Part 465, 2024)

Editorial disclaimer

This report is an editorial synthesis of first-party research and named third-party benchmarks. It is not medical advice, not legal advice, and not a guarantee of marketing outcomes. The 602-profile distribution reflects ranking competitors, not all businesses. Healthcare marketing is subject to platform policies, privacy requirements, and (where applicable) HIPAA-related constraints; consult qualified compliance guidance for your clinic and jurisdiction.

Stethon Digital Marketing Team

Al Heitzer – Founder

Stethon Digital Marketing is a healthcare performance marketing agency providing SEO, PPC, and social media advertising for independent practices, chiropractors, and mental health clinics nationwide. This report draws on our internal research database, tracking healthcare listings across multiple states and specialties, layered with ongoing SERP analysis to replace anecdotal marketing advice with real, data-backed benchmarks.

For more on this, see our guide on How to Optimize Google My Business for Healthcare. Not sure where your practice currently stands? Get a free clinic marketing audit and we’ll show you exactly what’s working and what isn’t.

FAQ

Does completing my Google Business Profile really make a difference?

It’s one of the best returns on an afternoon’s work in healthcare marketing. Google’s own data says a complete profile makes people about 2.7x more likely to see you as reputable, 70% more likely to visit, and 50% more likely to consider booking — and adding photos brings its own lift in directions and website clicks. None of it costs a cent in ad spend. You just need accurate categories, services, hours, a description, photos, and a booking link.

What rating do I need on my profile?

Judge it against your competitors, not the five-star scale. In our scan of 602 healthcare profiles, about a third held a perfect 5.0 and three-quarters were at 4.5 or above, so a 4.2 that looks fine on its own is actually near the bottom of the pack. Map pack winners average about 4.9 in chiropractic and 4.2 in mental health, so a realistic working floor is roughly 4.5 — with behavioral health able to compete a little lower.

What’s the single most important profile setting?

Your primary category. It’s the strongest relevance signal you control. Among the ranking practices we scanned, almost everyone used a specific category — “Chiropractor,” “Mental health clinic,” “Applied behavior analysis therapist” — while the generic “medical clinic” showed up on under 3%. Pick the most precise primary category that fits, then add accurate secondary ones. A specialist hiding behind a generic label is invisible for the exact searches that would book them.

How many views and calls should my profile get?

The largest public benchmark found the average profile drew about 1,260 views a month — roughly three-quarters from Search and a quarter from Maps — and around 59 customer actions like calls, direction requests, and website clicks. Those are older, cross-industry numbers, so treat them as a rough scale rather than a precise target. The bigger takeaway is that your profile is usually the most-viewed thing your practice owns, often more than your website.

Why do so many healthcare profiles underperform?

Almost always because they’re incomplete — and the website usually mirrors the same gaps. Fewer than one in ten mental health clinic pages clearly state their hours, and even fewer mention insurance or confidentiality, which are the exact things patients want to know before they call. The profile fields that answer those same questions are free to fill in, and Google rewards completeness directly. In a field this half-finished, simply completing your profile is real differentiation.

Applying These Statistics to Your Healthcare Business in 2026

These benchmarks translate into a clear order of operations for your own listing. Complete and verify the profile first so it is eligible to rank, defend your star rating second so early impressions hold, and only then push review volume upward toward the competitive floor your specialty’s local pack actually demands.

The right target for that floor depends on your field, since a mental health practice and a chiropractic clinic face very different rating and volume expectations, which is why the specialty breakdowns above carry more weight than one blanket target.

Your profile is also just one signal in a larger local-search system. To see how it connects to everything else, our research on healthcare local SEO benchmarks maps the full patient path from first search to booked visit.

Because star rating and review velocity decide whether a completed profile actually converts, pair this report with our Google review statistics to set a realistic review floor for your specialty.

Cite this research (APA): Heitzer, A. (2026). 100+ Google Business Profile Statistics for 2026. Stethon Digital Marketing Healthcare SEO Research 2026. https://stethondigitalmarketing.com/google-business-profile-statistics/

Google Business Profile statistics show that complete, actively managed profiles drive local pack visibility for healthcare clinics in 2026.

100+ Google Business Profile Statistics for 2026 (Healthcare GBP Benchmarks)

Table of contents

US Google Business Profile Statistics (Benchmarks for 2026)

100+ Google Business Profile Statistics for Clinics in 2026

A) Google’s own Business Profile statistics

B) The healthcare GBP rating distribution (602 profiles)

C) Category composition of the healthcare profile field

D) Profile activity benchmarks: views, searches, actions

E) Completeness gaps: what healthcare practices leave empty

F) What a winning healthcare profile carries: pack entry floors

G) Trust, accuracy, and enforcement around the profile

H) GBP math for clinic planning

I) Where profile investment pays back: market context

Methodology of this Google Business Profile statistics report

Sources

Editorial disclaimer

FAQ

Applying These Statistics to Your Healthcare Business in 2026

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