Senior Living Marketing Agency

It depends on the channel. Paid ads can bring inquiries within days; SEO, content, and reputation compound over three to six months into a durable, lower-cost pipeline. We usually run both — quick wins now, lasting growth building underneath — and report progress every month so you always see what’s working.

Industry guidance puts healthcare marketing at roughly 7–10% of revenue, more in competitive markets or while filling new units. Because the lifetime value of a resident — through entrance fees and ongoing monthly fees — is high, the right spend pays back quickly. Rather than quote a number that doesn’t fit your community, we start with a free marketing audit and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Compliance is built into how we work. We configure analytics and tracking for healthcare privacy — no resident health information in your reporting — keep ad campaigns within platform healthcare rules, and never make outcome guarantees. Marketing to families making an emotional care decision has to be handled with care, not as an afterthought.

Completely. Your website, content, ad accounts, Google Business Profile, A Place for Mom, Caring.com and SeniorAdvisor listings, and the authority we build all live in your name and stay with you. We never hold your marketing hostage.

By what actually matters: qualified family inquiries and scheduled tours — not vanity traffic. We track rankings, ad performance, Map Pack visibility, calls, form fills, and cost per qualified inquiry, then tie every number back to real move-ins in plain-English monthly reports.

It depends on your goals and timeline. SEO and local search build a durable, lower-cost pipeline; Google and Meta ads bring inquiries fast; reviews and a strong website convert the families already considering you. For most communities the answer is a mix — we recommend the channels that fit your market, not a one-size package.

Your buyers are adult children making a high-consideration, emotional decision, and senior living is a high-trust (YMYL) niche where Google and ad platforms weigh credibility (E-E-A-T), compliance, and sensitivity heavily. Marketing has to earn trust, protect privacy, and skip the hype generic agencies lean on — while still meeting families exactly where they search.

Both. We market the brand and each community individually — per-location pages, profiles, and campaigns — so a multi-site group captures demand for every location and a single community builds the local reputation that fills its tour calendar.

Ideally before you need the move-ins. Ads can fill gaps quickly, but SEO, content, and reputation take a few months to compound — so starting early means the pipeline is there when you want occupancy up. Opening a new community, expanding care levels, climbing occupancy targets, or leaning on referral agencies you don’t control are all signals it’s time to build demand you own.

Yes. Stethon Digital Marketing is a senior living marketing agency, and Stethon Digital Marketing specializes in healthcare marketing — not a generalist learning your niche on your dime. A senior living community is a residential setting that provides housing plus varying levels of care for older adults, from independent living to skilled nursing, so its marketing sits at the intersection of housing and healthcare. Every channel — SEO, paid ads, local, website, reputation — is built around how families search and choose care and how Google evaluates YMYL healthcare content. Whether you run assisted living, memory care, independent living, skilled nursing, or a CCRC, you get a partner who already understands E-E-A-T, HIPAA-aware analytics, and the family decision journey.