Yes — when they’re run for telehealth specifically. Telehealth is the delivery of clinical care remotely — video consults, e-visits, online prescriptions, and remote patient monitoring — often across multiple states under a single virtual practice. Most people aren’t searching for a virtual clinic on Facebook, so paid social works differently from Google: it introduces your practice to people across your service states, builds trust over a few touches, and captures the ones ready to book. With the right audiences, policy-safe creative, and tasteful retargeting, Facebook and Instagram become a steady source of new patient inquiries — not just likes.

Two numbers matter: your ad budget (paid to Meta) and our management fee. The numbers to watch are cost per lead (CPL) and the truer one, cost per booked patient (CPA) — plus CPM and CTR as efficiency signals. Both vary by city, audience, and creative. A common starting point is a monthly budget you’re comfortable testing with, run lean enough to read the data. We start with a free Meta ads plan and a clear, fixed monthly proposal — no long lock-ins, no surprises.

This is the part most agencies skip, and it matters more in telehealth because patient data crosses state lines. A raw default Meta Pixel on a virtual-visit booking flow can send protected health information into Meta — a real risk. We configure a no-PHI Pixel and a server-side Conversions API with hashed events, strip identifiers and diagnoses from URLs and audience names, and upload customer lists hashed. You measure booked virtual visits compliantly — the mechanism, not just a “HIPAA-compliant” badge.

Health and medical advertising falls under Meta’s Special Ad Category, which intentionally limits how you can target — narrower age and gender options, a wider minimum location radius, and restrictions on detailed and lookalike targeting. Run telehealth ads like e-commerce and you get restricted or waste budget. We declare the category correctly and build the audience strategy within those limits, so your campaigns run clean instead of getting throttled.

Meta restricts copy that implies it knows a personal attribute — “Need a prescription refilled?” or “Struggling with your symptoms?” reads as asserting the viewer’s health condition, and gets disapproved. Promoting online prescriptions directly is restricted, too. We write policy-safe creative from draft one: speaking to the convenience of virtual care and the access offered rather than the medication or the viewer’s condition, with no exploitative fear or crisis-baiting. Fewer disapprovals means more uptime and less budget stuck in review.

They’re complementary, not either/or. Google captures people already searching for an online doctor or virtual urgent care — high intent, ready to book. Meta reaches people before they search, builds awareness, and retargets warm prospects on Facebook and Instagram — lower intent, but far larger reach and lower cost per impression. Most growing telehealth practices run Google for capture and Meta for demand generation and retargeting. We run both and can advise where your budget works hardest.

Meta ads are fast to launch: once creative clears review, ads can start delivering and generate inquiries within the first days. The first few weeks are a learning period — we feed the Pixel clean conversion data, test creative, and let delivery settle — so cost per lead typically improves over the first one to three months. Lead volume depends on your market, budget, and offer, so we won’t promise a fixed number; we’ll set an honest, ranged expectation up front.

Yes, you own everything. Campaigns run inside your own Meta Business Manager — the Pixel, audiences, and creative stay your property, so if we ever part ways you keep the asset you paid to build. And we respect territorial exclusivity: we won’t run competing telehealth practices against you in the same states.

Yes. Because Meta serves Facebook and Instagram from one ad-buying surface, your campaigns can run across the Instagram feed, Reels, and Stories alongside Facebook — we choose placements by where your audience actually engages and where booked-consult cost is lowest. Reels-native video in particular is a strong, scroll-stopping format for reaching younger adults seeking convenient virtual care.

Yes — Stethon Digital Marketing is a telehealth Meta ads agency and Facebook ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-social managers for telehealth and virtual care practices, we run the Facebook ads, Instagram ads, Lead Ads, and retargeting that fill your virtual schedule. Every telehealth Meta ads campaign is built around how patients seeking virtual care scroll and how Meta’s health Special Ad Category works. Whether you’re a telehealth practice, virtual care platform, online clinic, or multi-state telemedicine group, you get a specialist healthcare team that already understands the HIPAA-safe Meta Pixel, the Conversions API, and the patient journey across state lines.