Unlike SEO, paid search is fast: once campaigns clear LegitScript and Google’s health review, your ads appear at the top of search and can generate calls within the first week. The first few weeks are a learning period — we gather conversion data, prune wasted spend, and let Smart Bidding settle — so cost per lead typically improves over the first one to three months as the account matures.

Two numbers matter: your ad budget (paid to Google) and our management fee. Cost-per-click in telehealth varies widely by state and keyword and tends to run higher than average because competition is heavy and venture-funded. A common starting point is a media budget you’re comfortable testing with, plus disciplined negative keywords so you’re not paying for the wrong clicks. We start with a free PPC plan and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Yes — telehealth practices, virtual care platforms, and online clinics can advertise on Google, but telehealth is a sensitive, restricted category with real rules. Online prescribing and telemedicine generally require LegitScript certification before Google will run your ads, and state-by-state telehealth advertising rules apply. We secure LegitScript, keep PHI out of pixels, audiences, and reporting, follow Google’s health and personalized-ads policies, and avoid the sensitive-audience remarketing that gets accounts flagged. Compliance is built into how we run the account, not an afterthought.

Telehealth sits in Google’s restricted health category, which means tighter review and, for online prescribing or telemedicine advertising, required LegitScript certification. We handle LegitScript and restricted-category verification up front, write policy-safe ad copy, and structure targeting to stay within Google’s rules and state telehealth advertising law — so your campaigns get approved and stay live, instead of getting disapproved or suspended. You also keep full ownership of the ad account.

We set up HIPAA-aware conversion tracking and call tracking with CRM integration before launch, so every phone call and form fill is attributed to the keyword and campaign that drove it — without putting PHI into the ad platform. You get plain-English monthly reports tying spend to booked appointments and cost per lead, not vanity clicks.

They solve different problems. PPC puts you at the top of search instantly and gives you a controllable, predictable lead pipeline — ideal when you need appointments now or are opening, relocating, or adding clinicians. SEO compounds over months and lowers cost per lead long term. Most practices run paid search for speed while SEO builds the lower-cost, durable channel underneath it.

It can be — even on a modest budget. Google Ads for telehealth works because paid search reaches people with high intent at the exact moment they’re looking for care online. The key for a small or single-state practice is tight state-level geo-targeting, disciplined negative keywords, and LegitScript handled up front, so you’re not competing head-on with national platforms for every click. We start with a free audit so you see realistic cost per lead before committing.

Yes, where the practice qualifies. Local Services Ads place you above the standard search ads on a pay-per-lead basis with a Google Screened or Google Guaranteed badge — high trust for telehealth providers serving a defined area, and stronger still when your Google Business Profile and Trustpilot reviews back it up. Eligibility depends on your category, license verification, and background checks; we handle the application, verification, and lead disputes so you only pay for valid inquiries.

Google has far more search volume, so it’s usually the primary channel. Microsoft/Bing typically has lower cost per click and skews toward an older, often insured demographic — which can be a cheaper way to reach certain telehealth audiences. For most practices the answer isn’t either/or: we lead with Google for volume and layer in Microsoft Advertising to stretch budget and lower blended cost per lead.

Yes — Stethon Digital Marketing is a telehealth PPC agency and Google Ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-search managers for telehealth and virtual care practices, our campaign management runs the high-intent Search, Performance Max, and Local Services Ads that fill your visit queue. Every telehealth Google Ads campaign is built around how patients search for virtual care and how LegitScript certification and Google’s restricted health-category policy work. Whether your prescribers are board-certified physicians, nurse practitioners, or licensed therapists — and whether you’re a telehealth practice, virtual care platform, online clinic, or multi-state telemedicine group — you get a specialist healthcare-PPC team that already understands LegitScript, HIPAA-safe conversion tracking, Quality Score, and the patient journey.