Senior Living PPC Services

Unlike SEO, paid search is fast: once campaigns are approved, your ads appear at the top of search the same day and can generate tour inquiry calls within the first week. The first few weeks are a learning period — we gather conversion data, prune wasted spend, and let Smart Bidding settle — so cost per lead typically improves over the first one to three months as the account matures.

Two numbers matter: your ad budget (paid to Google) and our management fee. Cost-per-click in senior living varies widely by city and keyword and tends to run higher than average because competition for families — and the aggregators they find on A Place for Mom and Caring.com — is heavy. Because your residents pay through a mix of private pay, long-term care insurance, VA benefits, and entrance fees, we focus the budget on the high-value inquiries worth that click, with disciplined negative keywords so you’re not paying for the wrong searches. We start with a free PPC plan and give you a clear, fixed monthly proposal — no long lock-ins, no surprises.

Yes — assisted living, memory care, and independent living communities can advertise on Google. Because care services can involve protected health information, we keep PHI out of pixels, audiences, and reporting, follow Google’s health and personalized-ads policies, and avoid the sensitive-audience remarketing that gets accounts flagged. Compliance is built into how we run the account, not an afterthought.

Senior living advertising rarely needs special certification, but Google still applies health-policy review and standard business verification. We handle account and business verification up front, write policy-safe ad copy, and structure targeting to stay within the rules — so your campaigns get approved and stay live, instead of getting disapproved or suspended. You also keep full ownership of the ad account.

We set up HIPAA-aware conversion tracking and call tracking with CRM integration before launch, so every phone call and form fill is attributed to the keyword and campaign that drove it — without putting PHI into the ad platform. You get plain-English monthly reports tying spend to booked tours and cost per lead, not vanity clicks.

They solve different problems. PPC puts you at the top of search instantly and gives you a controllable, predictable tour pipeline — ideal when you have vacancies to fill now or are opening, lease-up, or adding a new community. SEO compounds over months and lowers cost per lead long term. Most communities run paid search for speed while SEO builds the lower-cost, durable channel underneath it.

It can be — even on a modest budget. Google Ads for senior living works because paid search reaches families with high intent at the exact moment they’re looking for care for a loved one. The key for a single, independent community is tight geo-targeting, disciplined negative keywords, and Local Services Ads where they fit, so you’re not competing head-on with large operators for every click. We start with a free audit so you see realistic cost per lead before committing.

Yes, where the community qualifies. Local Services Ads place you above the standard search ads on a pay-per-lead basis with a Google Screened or Google Guaranteed badge — high trust for local senior living and assisted living. Eligibility depends on your category, license verification, and background checks; we handle the application, verification, and lead disputes so you only pay for valid inquiries.

Google has far more search volume, so it’s usually the primary channel. Microsoft/Bing typically has lower cost per click and skews toward an older demographic of adult children and family decision-makers — which can be a cheaper way to reach certain senior-living audiences. For most communities the answer isn’t either/or: we lead with Google for volume and layer in Microsoft Advertising to stretch budget and lower blended cost per lead.

Yes — Stethon Digital Marketing is a senior living PPC agency and Google Ads agency that specializes in healthcare — not a generalist agency learning your niche on your dime. As dedicated paid-search managers for assisted living and memory care communities, our campaign management runs the high-intent Search, Performance Max, and Local Services Ads that fill your tour calendar. Every senior living Google Ads campaign is built around how families search and how Google’s health-policy and ad rules work. Whether you run an assisted living, memory care, independent living, or multi-location community, you get a specialist healthcare-PPC team that already understands HIPAA-safe conversion tracking, Quality Score, and the family decision journey.